CT Homes Deputy General Director of Sales

About the Role

The Deputy CEO – Sales & Business is responsible for developing and leading CT Homes overall business and sales strategy, driving revenue growth, managing sales operations, and building a high-performing commercial organization. Reporting directly to the CEO, this role oversees business performance, sales and distribution channels, market development, customer strategy, and key commercial initiatives across CT Homes real estate portfolio.

Responsibilities

• Develop and execute short-, medium-, and long-term business and sales strategies aligned with the company's objectives.
• Lead sales operations and take responsibility for revenue targets and overall business performance.
• Develop and manage sales policies, pricing strategies, distribution channels, agency networks, and strategic partnerships.
• Oversee market research, competitor analysis, customer insights, and new business opportunities to support strategic decision-making.
• Lead sales and marketing initiatives for real estate projects, including product launches, sales events, and promotional activities.
• Manage business budgets, sales performance, customer receivables, and the financial effectiveness of commercial activities.
• Build, lead, and develop high-performing sales teams and establish succession and capability development plans.
• Collaborate with Finance, Legal, Project Development, HR, and other functions to ensure effective business execution.

Qualifications

• Bachelor's degree or higher in Business Administration, Marketing, Real Estate, or a related field.
• 8–10+ years of experience in real estate sales/business, including at least 3–5 years in a senior management position such as Sales Director or Deputy CEO – Sales.
• Proven track record of leading large sales organizations and achieving significant revenue targets.
• Strong knowledge of the real estate market, customer behavior, sales strategies, distribution channels, and relevant regulations.
• Strong strategic planning, leadership, negotiation, market analysis, and data-driven decision-making capabilities.
• Experience with CRM, sales management systems, and digital marketing tools.
• Fluent English communication skills.

Required Skills

• Real Estate Sales
• Business Strategy
• Sales Leadership
• Sales Management
• Revenue Management
• Distribution Channel Management
• Agency Management
• Market Analysis
• Strategic Planning
• Team Leadership