Creator Marketing & Social Lead

Location: Ho Chi Minh City, Vietnam ( next to Metro Tan Cang Station)

Job Type: Full-time

ABOUT THE ROLE

We are looking for a Creator Marketing & Social Lead to lead our creator marketing and organic social initiatives in a fast-paced, international environment with a strong focus on commercial performance. This role manages the end-to-end creator content pipeline across global markets. You are expected to deeply understand what content performs on platforms like TikTok and Instagram, using these data-driven insights to continuously improve creator selection, creative briefs, and future content production. You will lead organic social media planning and work closely with junior team members to execute the content strategy. In addition, you will support your line manager by consolidating paid media reports and turning performance data into actionable insights for future creative and content decisions that drive measurable growth.

Key Responsibilities

1. Creator & KOC Management — Core Responsibility

Manage the end-to-end workflow with creators, KOCs, and ambassadors on TikTok, Instagram and other social media platforms.

Identify, source, and coordinate with relevant creators based on campaign and content needs.

Handle product seeding, shipping coordination, follow-ups, deadlines, and content collection.

Manage TikTok Shop creator outreach, product seeding, affiliate relationships, and performance tracking to drive sales channel growth.

Build and maintain strong, long-term relationships with creators and ambassadors. Communicate briefs, expectations, timelines, and content requirements clearly and professionally.

Review and quality-check creator content before sharing it with internal teams or external partners.

Maintain an organised library of creator content and marketing materials.

Proactively follow up with creators to ensure content is delivered on time and meets agreed requirements.

Continuously explore new creators, content styles, and formats that could support brand and marketing objectives.

2. Creative Content & Paid Media Support

Work closely with the paid media team/agency to understand their creative and content requirements.

Gather, curate, and provide creator-generated content and other marketing materials for paid campaigns.

Ensure the right assets are available in the required formats, specifications, and timelines.

Consolidate paid media reports and support the marketing lead in reviewing campaign performance.

Identify useful creative insights from paid media data, such as which content angles, formats, or creator assets are performing well.

Translate these insights into recommendations for future creator briefs and content production.

3. Organic Social Media

Lead the planning and direction of organic social media content.

Lead the planning and direction of organic social media content.

Develop content pillars, themes, campaigns, and content calendars aligned with overall brand and marketing objectives. •Plan social media campaigns and content series across relevant platforms.

Work closely with junior team member(s) who are responsible for content execution, providing clear briefs and direction. •Ensure all creator and organic social content aligns with the CABINZERO brand identity and our new travel lifestyle positioning.

While this role provides creative direction, briefs, and priorities to junior team members, it does not hold formal line-management responsibility.

Stay up to date with social media trends, emerging content formats, creator trends, and platform developments.

4. Cross-functional Collaboration

Work closely with marketing, creative, paid media, and other internal teams to ensure smooth campaign execution.

Coordinate effectively with external agencies, creators, KOCs, influencers, and other partners.

Clearly communicate priorities, timelines, feedback, and requirements across different stakeholders.

Take ownership of assigned projects and proactively identify and resolve execution issues.

CANDIDATE REQUIREMENTS

MUST-HAVE REQUIREMENTS

3+ years of experience in creator, influencer, KOC, or social media marketing.

Strong hands-on experience working with international creators and ambassadors.

Excellent communication and relationship-building skills.

Strong organisational skills; able to manage multiple creators and deadlines.

Strong attention to detail, especially in content review.

Good understanding of social platforms, especially

TikTok and content trends.

Comfortable with marketing reports and basic performance data.

Fluent English (all skills), especially spoken English for international stakeholders.

NICE-TO-HAVE REQUIREMENTS

Experience with international creators or global markets.

D2C, e-commerce, or consumer brand experience.

Understanding of paid media, UGC, and performance creative.

Experience using planning, SMM, analytics, or PM tools.

Experience with TikTok Shop creators or affiliate marketing.

Knowledge of email marketing is a strong plus.

PERFORMANCE & BENEFITS

• WHAT SUCCESS LOOKS LIKE

A reliable pipeline of high-quality creator content is established.

Creators/ambassadors maintain strong long-term relationships.

Marketing/paid media teams consistently receive assets on time.

Organic social content is executed strategically and consistently.

Creator/social insights are translated into better briefs and content decisions.

Smooth, proactive, and efficient cross-functional execution.

• BENEFITS & COMPENSATION

Attractive, negotiable salary package based on experience + annual review.

Performance-based incentives & 13th-month salary.

Full social & health insurance (Vietnamese Labour Law).

Modern office near Tan Cang Metro Station.

Opportunities for International Travel (trips/business).

HOW TO APPLY

If you're passionate about social media marketing and eager to make an impact in a fast-paced environment, please send your resume and portfolio to: [Confidential Information]