Creative Lead

Position: In House Art Lead

Working hour: Full time with at least 3-day presence in office (Nguyen Luong Bang, D7, HCMC).

Job description:

A. Creative Direction & Brand Identity

• Develop and execute creative concepts for new product into impactful visual communications.
• Maintain and evolve the brand's visual identity, ensuring consistency across campaigns, product launches, packaging, digital platforms, and retail touchpoints.
• Establish visual guidelines and creative standards to strengthen brand recognition and differentiation.
• Identify emerging design trends, visual codes, and category developments to keep the brand contemporary and modern.
  
  

B. Campaign & Content Development

• Lead the art direction and execution of integrated marketing campaign assets, including key visuals (KVs), TVC, digital videos and other online-offline adaptation.
• (Co) Develop mood boards, visual territories, storyboards, and creative layouts for campaign idea and campaign production.
• Oversee photography, video production, product shoots, and other creative production activities in both pre-production, production and post-production to ensure high-quality outputs.
  
  

C. Product Innovation & Packaging

• Lead the visual development of new product concept visualization.
• Develop and refine packaging design, including visual hierarchy, typography, color, ingredient communication.
  
  

D. Stakeholder & Agency Management

• Manage creative projects from concept development through production with relevant production house and agency
  
  

Job requirements:


3+ years of experience as Art Director. Experience in Skincare is preferred

High proficiency in using AI powered tool for visual exploration, refinement and production.