Country Manager – Vietnam

Responsibilities:

1. Lead overall business development and go-to-market strategies in Vietnam to drive user growth and strengthen brand presence.
2. Conduct in-depth research on the Vietnamese market, including user behavior, regulatory landscape, compliance requirements, industry trends, and competitor analysis.
3. Oversee local operations, including localized marketing, public relations, community management, customer support, and KOL partnerships.
4. Build and maintain strong relationships with local regulators, industry associations, partners, influencers, and media outlets.
5. Work closely with headquarters teams (product, legal, compliance, operations) to support the localization of platform features and services.
6. Recruit, manage, and lead a local team to ensure efficient execution of business plans.
7. Monitor key performance indicators (KPIs), conduct regular performance reviews, and implement market optimization strategies.

Requirements:

• Bachelors degree or higher in Marketing, Business Administration, Finance, or related fields.
• Minimum 5 years of experience in business development or operations in the Vietnamese market; at least 2 years in cryptocurrency or fintech preferred.
• Strong understanding of Vietnams crypto regulatory environment and market landscape, with a solid compliance mindset.
• Highly result-driven, self-motivated, and able to manage multiple projects in a fast-paced environment.
• Prefer Vietnamese speaker with strong proficiency in English or Chinese.
• Excellent interpersonal and stakeholder management skills; a strong local industry network is a plus.