CORPORATE MARKETING MANAGER

Title: Corporate Marketing Manager

Department: MCN Division

Company: THN Network

Level: Manager

Report to: Director

Employment Type: Full-time

Location: PTS Saigon Building, 118 Huynh Tan Phat, Tan Thuan Tay Ward, Ho Chi Minh City

Working Hours: Monday - Friday, 9:00 AM - 6:00 PM (lunch break from 12:00 PM - 1:30 PM)

Apply via: Email: [Confidential Information]

THN Network is a new-generation Social Commerce agency that partners with brands to drive sustainable business growth through Influencer Marketing, Livestream Commerce, and Affiliate Marketing.

Backed by a diverse network of creators and an experienced team, THN helps brands transform influence into measurable business results through campaigns that combine strategic thinking, data-driven insights, and creative execution. We believe that authentic connections between brands and creators are the foundation for creating long-term value for both businesses and the communities they serve.

• Own the marketing strategy, annual marketing budget, and brand positioning of THN's four sub-brands (THN Network, THN Agency, THN Entertainment, and THN Creator Platform), and enforce the brand identity guidelines across every touchpoint.
• Lead the creation of viral, multi-platform content for THN Network's corporate channels on TikTok, Facebook, Instagram, YouTube, and LinkedIn, running a weekly test-and-learn cycle on hooks, formats, and trends, and using watch time, shares, and engagement rate to scale or stop concepts.
• Partner with Content Strategy, Livestream Production, and Creator Management to develop recurring content series built on THN's 200+ livestream sessions per month and its network of 50+ Celebrities, KOLs/KOCs, with creator consent and client approval secured in advance.
• Own social media marketing for THN Network's corporate channels, defining content pillars, tone of voice, posting cadence, and community guidelines per platform, keeping a shared content calendar with Corporate Communication, and growing followers and engagement while improving share of voice and sentiment.
• Direct digital ads and performance marketing on Meta, TikTok, and Google, setting strategy, target audiences, and budget allocation, and amplifying top-performing organic and creator content through Spark Ads and partnership ads once creator authorization and paid usage rights are confirmed.
• Lead PR and media relations for THN Network in coordination with Corporate Communication, building relationships with national news, business, lifestyle, and marketing trade media to secure earned coverage of THN's services, client-approved campaigns, and events.
• Prepare press releases, press kits, and key messages, monitor media coverage, and lead crisis communication on issues affecting THN's reputation, including those involving its livestream sessions or its Creators, KOLs/KOCs, drafting statements with Corporate Communication, Legal, and Creator Management for Director approval.
• Build the B2B lead-generation funnel across landing pages, lead ads, and client-approved case studies, agree on lead qualification criteria with Business Development, and use A/B testing to reduce cost per qualified lead while tracking lead-to-deal conversion.
• Run creator-acquisition campaigns that bring Creators, KOLs/KOCs who match Influencer Management's target profiles into THN's Zalo Official Account sign-up flow, track cost per qualified application, and hand applicants over to Influencer Management, which owns screening, commercial terms, and contracting.
• Plan and deliver THN's presence at industry events, such as TikTok Shop partner summits, and at marketing award programs, managing award submissions, booths, collateral, and content capture, and passing event leads to Business Development.
• Partner with Human Resources and Corporate Communication on employer branding by delivering recruitment campaign creative, landing pages, and paid amplification with non-discriminatory targeting for priority roles, tracked by cost per qualified application.
• Hold final brand approval on content, ads, lead forms, sign-up flows, and retargeting audiences for THN Network's corporate channels, and resolve disclosure of paid partnerships and placements, advertising claims, data consent, and image and music rights with Legal and Creator Management before release.
• Build and lead the Corporate Marketing team, including the Digital Ads Executive, in a hands-on role, setting clear targets and reviewing creative output, ad budgets, and test results, while managing agencies, freelancers, and production vendors against briefs and deadlines.
• Report monthly to the Director on reach, engagement rate, share of voice, earned media coverage, marketing spend, cost per qualified lead, brand leads, creator sign-ups, and job applications, and recommend priorities and budget reallocation for the following month and quarter.

• At least 05 years of experience in content marketing, social media marketing, brand marketing, performance marketing, or PR, including at least 02 years leading a marketing or communications team and managing agencies or production vendors.
• Proven track record of creating viral content across multiple platforms, supported by a portfolio of short-form videos or campaigns that outperformed channel benchmarks for organic reach and delivered measurable business results (anonymized data is acceptable).
• Strong command of short-form video craft, including hooks, storytelling, content series, and trend adaptation, with the ability to write clear creative briefs and give precise feedback to designers, videographers, and video editors.
• Solid understanding of branding and social media marketing, including brand positioning, content pillars, community management, and social listening, with hands-on experience applying brand identity guidelines consistently across channels.
• Solid understanding of digital ads and performance marketing on social media, with hands-on experience planning and budgeting B2B lead-generation or conversion campaigns in Meta Ads Manager or TikTok Ads Manager and optimizing them against cost per qualified lead through structured A/B testing.
• Solid understanding of PR, with hands-on experience writing press releases, pitching stories to journalists, and building relationships with Vietnamese media to secure earned coverage for a company or brand.
• Working knowledge of GA4, Google Ads, UTM tracking, Meta Pixel, TikTok Pixel, and social listening tools, with the ability to turn performance data into clear budget and creative decisions.
• Working knowledge of Vietnam's advertising, press, and personal data protection regulations as they apply to advertising claims, sponsored content, consent to collect lead and retargeting data, and paid partnerships with Creators, KOLs/KOCs.
• Excellent written Vietnamese for press releases, key messages, and social content, and good business English for platform partners, industry events, and reporting.
• Experience at an MCN, an influencer marketing agency, or a Social Commerce business selling on TikTok Shop or Shopee Live is an advantage, as is experience with creator-recruitment or employer-branding campaigns, or with AI-assisted content production.
• Established relationships with business, lifestyle, or marketing trade media, or experience managing reputational issues involving Celebrities, KOLs/KOCs, is an advantage.
• Sound judgment on trends and brand fit, strong presentation and cross-functional communication skills, and the discipline to test quickly, read results objectively, and stop what does not work.

• Competitive compensation package with performance reviews conducted twice a year based on individual capabilities and results.
• Performance-based bonuses tied to both company performance and individual achievements.
• Full provision of equipment and tools required for work.
• Full statutory benefits, including Social Insurance, Health Insurance, and Unemployment Insurance, along with 12 annual leave days and additional company welfare programs.
• Opportunity to work closely with leading Creators, KOLs/KOCs, and top brands in the Social Commerce industry.
• A young, open, and collaborative work environment that encourages innovation, continuous learning, and personal growth.
• The opportunity to propose ideas, experiment with new solutions, and make a direct impact on both team development and business growth.
• Flexible check-in policy, along with employee engagement activities and evolving wellness and benefits programs throughout the year.

Ready to grow with THN Network Send us your CV - we'd love the opportunity to get to know you and explore how we can build great things together.