CONTENT CREATOR EXECUTIVE

● Position: CONTENT CREATOR EXECUTIVE

● Dept: MARKETING (COBI HOME LONG HAU)

● Location: Cobi Home Long Hau – Long Hau Industrial Park, Can Giuoc, Tay Ninh (formerly Long An). Company shuttle bus operates between District 7 Cobi Tower and Long Hau Industrial Park.

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JOB SUMMARY:

The Content Creator Executive is responsible for planning, filming, and editing short-form and long-form content for COBI Home Shopping Mall, COBI ACTIVE SPORT HUB, and other business divisions across Facebook, TikTok, Instagram, and YouTube. The role owns the content process end-to-end — from concept and scripting to filming, editing, publishing, and performance analysis — while actively leveraging AI tools to improve content quality and production speed.

JOB DESCRIPTION:

1. Content Creation & Social Media Management (Main Responsibility)

● Plan and execute diverse content ideas for COBI Home Shopping Mall, COBI ACTIVE SPORT HUB, and other business divisions.

● Plan, produce, and manage content across Facebook, TikTok, Instagram, YouTube, and other relevant channels.

● Produce short-form content including Reels, TikTok videos, YouTube Shorts, social posts, promotional videos, event content, and lifestyle content.

● Develop content concepts, scripts, storyboards, captions, and creative direction aligned with campaign objectives.

● Create content tailored to each brand's positioning, target audience, and communication direction.

● Continuously monitor the latest social media trends, viral content formats, trending audio, content styles, and digital trends.

● Adapt current trends to fit COBI's brand identity and business characteristics.

● Ensure all content maintains consistent brand identity, tone of voice, visual quality, and key messaging.

2. Video Filming & Editing

● Independently plan and execute video shoots for social media, marketing campaigns, events, property/facility introductions, and promotions.

● Operate cameras, smartphones, lighting, microphones, gimbals, and other basic filming equipment.

● Film high-quality video content with attention to composition, lighting, framing, and storytelling.

● Edit short-form and long-form videos suited to various digital platforms.

● Enhance content quality using music, subtitles, transitions, sound effects, graphics, and other visual elements.

● Produce content quickly in response to events, promotions, and real-time social media trends.

● Systematically manage raw footage, filming materials, project files, and the content library.

● Collaborate with external videographers, photographers, designers, influencers, and production vendors as needed.

3. Content Planning & Marketing Campaign Support

● Support the development of monthly and campaign-specific content calendars.

● Collaborate with the Marketing team to translate marketing goals into creative content ideas.

● Produce content related to new property/facility launches, promotions, events, tenant activities, sports programs, co-working services, and other business activities.

● Support the creation of campaign content for online and offline marketing channels.

● Collaborate with Marketing, Leasing, Operations, and other relevant departments to gather information and develop suitable content.

● Actively participate in brainstorming sessions and propose new content ideas and creative concepts.

● Ensure content is produced and published according to schedule and campaign objectives.

4. AI & Digital Content Innovation

● Use AI tools to enhance content planning, ideation, research, scriptwriting, editing, image generation, video production, and overall work efficiency.

● Actively apply AI-based tools for content generation, visual development, AI voiceovers, subtitles, animation, and post-production.

● Continuously explore new technologies and digital tools to improve content quality and production speed.

● Build efficient AI-driven content production processes while maintaining brand consistency and content quality.

● Continuously learn and apply the latest AI and content production technologies to actual work.

● Share useful AI tools, techniques, and best practices with the Marketing team.

5. Creative Development & Brand Storytelling

● Develop creative concepts and storytelling approaches that make the COBI brand more engaging and memorable.

● Produce content that effectively communicates the lifestyle, experience, benefits, and differentiated strengths of COBI's properties, facilities, and services.

● Develop content series and recurring formats that boost customer engagement and brand awareness.

● Identify opportunities for User-Generated Content (UGC), influencer content, customer stories, and community-based content.

● Ensure all content aligns with brand guidelines and the overall marketing strategy.

● Propose new creative ideas to enhance brand awareness and customer engagement.

6. Event & On-Site Content Support

● Support content production at company events, sports competitions, exhibitions, community activities, tenant events, and promotional programs.

● Capture photos and videos on-site for real-time social media posting and post-event content production.

● Produce behind-the-scenes footage, highlights, event recaps, interviews, and promotional content.

● Collaborate with the Event and Marketing teams to effectively capture key moments and content opportunities.

● Produce timely event recap videos and social media content after events conclude.

7. Content Performance Analysis & Optimization

● Continuously monitor the performance of content published across social media channels.

● Analyze views, reach, engagement rate, watch time, follower growth, click-through rate, and other relevant KPIs.

● Analyze content performance to identify effective content formats, topics, and creative elements.

● Recommend content improvements based on performance data and audience behavior.

● Continuously test new content formats, hooks, storytelling approaches, and creative methods to improve engagement and reach.

8. Cross-Department Collaboration & Special Projects

● Work closely with Marketing, Leasing, Operations, and other relevant departments, using content to support business goal achievement.

● Collaborate with external partners, influencers, KOLs/KOCs, photographers, videographers, and creative agencies as needed.

● Support special marketing projects and new business initiatives as assigned by management.

● Take ownership of assigned content projects end-to-end — from planning and filming to production, editing, and final delivery.

● Perform other marketing- and creative-related duties as required.

REQUIREMENTS:

● Bachelor's degree in Marketing, Communications, Media, Journalism, Digital Marketing, Multimedia, Design, or a related field.

● 1–3 years of experience in Content Creation, Social Media, Digital Marketing, Video Production, Multimedia, or related roles.

● Candidates with strong portfolios and relevant practical skills are encouraged to apply, including fresh graduates.

● Strong hands-on experience creating and editing short-form video content for TikTok, Instagram Reels, Facebook, YouTube Shorts, or similar platforms.

● Good knowledge of filming techniques, composition, lighting, audio, and basic video production.

● Proficiency in video editing software such as Adobe Premiere Pro, CapCut, DaVinci Resolve, After Effects, or equivalent tools preferred.

● Basic knowledge of graphic design tools such as Adobe Photoshop, Illustrator, Canva, or similar preferred.

● Experience using AI tools for content creation, video production, image generation, copywriting, or creative workflows strongly preferred.

● Strong creative thinking, visual sense, storytelling, and content ideation skills.

● Good understanding of social media platforms, digital trends, and audience behavior.

● Ability to independently manage the content production process from concept development to filming, editing, and publishing.

● Strong communication, teamwork, time management, and organizational skills.

● Ability to work under deadlines and manage multiple content projects simultaneously.

● Proactive, adaptable, detail-oriented, and willing to experiment with new ideas and technologies.

● A portfolio or samples of previous content/video work are required.

● Language: Fluent in English.

SALARY: NEGOTIATE (from 15,000,000 30,000,000 VND gross)

BENEFITS:

● Company-provided laptop/desktop; company car available for business trips

● Opportunities to attend overseas exhibitions, research programs, and Korea trips (for outstanding employees)

● Full salary-based social insurance coverage

● Free coffee, tea, and soft drinks at the office

● Employee discounts on all COBI GROUP products

● Foreign language training support: 50% of monthly tuition (up to 1,000,000 VND/month)

● Child tuition support: 500,000 VND per child (from 3 years old). Up to 2 children per employee

● Domestic & international business trips: All expenses covered by the company. Additional daily travel allowance

● Overtime compensation in accordance with Labor Law

● Annual health check-up

● Salary review once per year & 13th-month salary

● Seniority allowance: +300,000 VND/year (after every 12 months of service)

● 12 days of annual leave

● Trade Union membership upon signing official labor contract, with full benefits for holidays, birthdays, and welfare programs

OTHER INFOMATION:

● Time to work: 8:00 am – 18:00 pm (Monday – Friday)

● Location: Cobi Home Long Hau, Long Hau Industrial Park, Tay Ninh Province

● Contact: 0932145469 or email [Confidential Information]