Job Title: Consumer Market Insights Manager Posting Start Date: 06/09/2025 Req ID: 1260
Job Summary
The CMI Manager is responsible for: Identify consumers unmet needs and potential segment for brands to enter and win in that segment; Describe products prescription to serve unmet needs via Business research & Assessment, Consumer in love building & management, Product development assessment
Job Responsibilities
- Define I&O (issue & Opportunities) to propose Jobs to be done for brands.
- Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).
- Monitor brand equity & build up insight for brand communication
- Build, manage & improve a competitive market intelligence database and system.
- Recruit Consumers in Love and build specific Consumers In Love group & lead conversation with that group, make them excited to input for our innovation/ brand equity Jobs to be done.
- Maintain great relationships and participations of Consumer in Love to our continuously products improvements, innovations.
- Explore, exploit Consumers in Love to find out insights, burning needs of consumers in which our solutions must tackle to win.
- Based on consumers insights to define unmet need to design solution.
- Describe products features & effectively communicate with R&D to develop suitable solutions/ identify technology, model needed...
- Work with cross functional team to develop and assess products 6Ps: total offer to satisfy consumer&aposs needs
- Lead team and develop team members.
Job Responsibilities - Continued
Skills
- Advanced Research skills (Qualitative research)
- Data Analytics
- MS Office
- Marketing Knowledge
- Presentation & Communication
- Stakeholders Management (i)
Functional Competencies
- Adaptability/Flexibility
- Innovation
- Business Acumen
- Problem Solving
Masan&aposs Core Competencies
Masan&aposs Leadership Competencies
Education
- Bachelors trong Marketing hoc Business Administration
Certifications
Conditions of Employment
- Ability to travel on business trips
Physical Requirements
Relevant Industries
Interview Questions
