M T CNG VIC
1. Thu thp v phn tch d liu th trng (50%)
Sn phm mong i: Bo co phn tch th trng hng thng
Hot ng chnh:
- Nghin cu xu hng ngnh, theo di ng thi i th cnh tranh
- Kho st nhu cu khch hng d on c hi kinh doanh
- Phn tch d liu th trng
2. Nghin cu hnh vi v tri nghim khch hng (50%)
Sn phm mong i:
- xut iu chnh sn phm, dch v theo nhu cu khch hng
- Ci thin chin lc customer experience & loyalty da trn d liu
Hot ng chnh:
- Thu thp feedback khch hng (kho st, phng vn, social listening)
- Phn tch hnh vi mua sm ti ca hng v online
- a ra insights cho hot ng truyn thng & tip th
YU CU NG VIN
- Tt nghip i hc khi ngnh Marketing, Truyn thng, Qun tr kinh doanh hoc lnh vc lin quan.
- T 3 nm kinh nghim lm vic trong lnh vc nghin cu th trng/Hnh vi tiu dng
- Hiu bit v nghin cu th trng (Market Research), bao gm c phng php nh tnh (Qualitative) v nh lng (Quantitative).
- Kin thc v hnh vi ngi tiu dng (Consumer Behavior) v cc yu t nh hng n quyt nh mua sm.
- Kin thc v phn tch d liu (Data Analytics), s dng cng c nh Excel, Google Analytics, Power BI hoc cc nn tng CRM.
- Hiu v hiu sut thng mi & marketing nh gi tc ng ca cc chin dch truyn thng
- Am hiu ngnh thi trang, xu hng th trng v thi quen tiu dng ca khch hng l li th
CHNH SCH I NG
- Mt mi trng lm vic nng ng, ci m v tn trng s khc bit, thc y vn ho hc tp
- S tin tng v trao quyn bn c th tip xc v gii quyt nhng thch thc thc t n t th trng
- L trnh pht trin s nghip nhanh chng vi mt mc lng cnh tranh
- Thng cui nm da theo kt qu kinh doanh
- Chnh sch c bit t YODY (qu tt, u i mua hng ni b...)
- Tham gia y ch BHXH, BHYT, BHTN
a im lm vic
- H Ni: S 3 Nguyn Vn Lc, H ng
- Hoc vn phng H Ch Minh: 495 Nguyn Th Thp, Qun 7, HCM
Thi gian lm vic
Th 2 - Th 6 (t 08:00 n 17:00)
