We are seeking a mid-level Communications Planning Specialist with 34 years of experience to directly support the Head of Communications Planning in building audience-centric, insight-led planning frameworks. The ideal candidate is flexible, data-savvy, and passionate about understanding consumer behavior through media and research tools.
Job Description:
Key Responsibilities
- Work closely with the Head of Communications Planning to develop data-informed audience journeys and campaign approaches
- Conduct in-depth audience, media, and keyword research using tools like GWI, Milieu, Google Insight Finder, and others
- Translate data and trends into actionable insights for communications planning
- Assist in crafting planning decks and frameworks for both internal and client-facing purposes
- Monitor evolving media consumption and consumer behavior to feed planning strategies
- Support internal knowledge management, reporting templates, and planning documentation
- Collaborate with Strategy, Media, and Client teams to ensure alignment across disciplines
- Handle ad-hoc, cross-functional tasks in a fast-paced and often ambiguous environment flexibility is a must
Qualifications & Requirements
- 34 years of experience in communications/media planning, audience research, or consumer insights
- Proficient in research and planning tools (GWI, Milieu, keyword analysis, etc.)
- Strong analytical mindset with attention to detail
- Flexible and open-minded when working across dynamic and evolving briefs
- Highly organized, methodical, and accountable
- Good command of English (reading, writing, and internal communication)
- Proficiency in PowerPoint and Excel
Location:
Ho Chi Minh City
Brand:
Iprospect
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
