Job Description

Role Overview

You will serve as the bridge between advertising products and the frontline sales team — someone who deeply understands the product suite while leveraging data analytics to maximize revenue. This role goes beyond selling: it involves building go-to-market strategies, designing tailored advertising solutions for sellers, and ensuring KPI delivery across execution teams.

Key Responsibilities

High-Value Product & Ads Sales: Directly pitch and close premium product packages (Gold Supplier, Verified Supplier, Display Ads such as Sponsored Brand / PSA, Performance Ads such as AISC / Manual Campaign). Master product features, pricing models, and bundle strategies to advise sellers across different segments.
Data Analysis & Insights: Monitor revenue dashboards, ad consumption metrics, conversion rates, and follow-up rates. Identify trends, bottlenecks, and growth opportunities from data — then translate findings into concrete action plans for the sales team.
Pitch Deck & Client Engagement: Build and customize pitch decks tailored to target clients (by industry, scale, and growth stage). Conduct live pitches with sellers, especially key accounts requiring comprehensive advertising solutions.
KPI Management & Cross-Team Coordination: Work closely with Direct Sales and Channel teams to allocate targets and track weekly/monthly/quarterly progress. Recommend tactical adjustments when KPIs fall short (bundle rate, ad consumption, renewal rate, etc.).
Product & Market Strategy: Research market dynamics, competitor offerings, and seller behavior to recommend product improvements, pricing adjustments, and promotions. Contribute to sales playbooks and training materials for the team.
Training & Client Education: Organize training sessions and workshops for sellers on effective use of advertising products, ad budget optimization, and on-platform marketing strategy. Develop educational materials, best practices, and real-world case studies to empower sellers to self-serve.
Product Project Management: Initiate and manage projects related to new products, features, or promotional programs. Coordinate cross-functionally with product, marketing, and sales ops to ensure projects are delivered on time and on target.

Requirements

Experience: 3–5 years in B2B sales, digital advertising, or e-commerce. Prior experience selling SaaS products, online advertising, or working on e-commerce platforms is strongly preferred.
Data Analytics Skills: Proficient in Excel/Google Sheets (pivot tables, vlookup, basic dashboards). Ability to interpret data, build trend charts, and derive actionable insights. SQL or BI tool knowledge is a plus.
Pitch Deck & Presentation: Skilled in PowerPoint/Google Slides or Keynote. A portfolio of past pitch decks is a strong advantage. Ability to tailor content to different audiences with clean, persuasive slide design.
Sales & Closing Skills: Experience pitching face-to-face or virtually to business clients. Familiarity with consultative selling, objection handling, and creating urgency in the sales process.
KPI Management: Comfortable working in a target-driven environment (monthly/quarterly/annual). Knows how to break down KPIs, track progress, and pivot strategy when needed.
Languages: Fluent Vietnamese (required). Strong working English (reading, email, basic presentations). Mandarin Chinese is a significant advantage.

Personal Qualities

Proactive, Ownership, Thrives Under Pressure, Structured Thinking & Proactive Communication, Multi-Tasker, Solution-Oriented:

Compensation & Benefits

Work in a leading e-commerce environment, engaging with sellers across industries and scales
In-depth training on advertising products, consultative selling, and data analytics

岗位概述

你将成为广告产品与一线销售团队之间的桥梁——既深入理解产品体系,又能运用数据分析最大化营收。该岗位不仅仅是销售,更需要构建市场推广策略、为卖家量身定制广告解决方案,并确保执行团队的KPI达成。

核心职责

高价值产品与广告销售: 直接负责高端产品套餐的推介与签约(金品诚企/认证供应商、展示广告如品牌冠名Sponsored Brand/PSA、效果广告如AISC/手动投放Campaign)。精通产品功能、定价模型和套餐策略,针对不同细分卖家提供精准建议。
数据分析与洞察: 监控营收看板、广告消耗数据、转化率和跟进率。从数据中发现趋势、瓶颈和增长机会,并将分析结论转化为销售团队可执行的具体行动方案。
提案演示与客户拓展: 针对目标客户(按行业、规模、发展阶段)制作并定制化提案PPT。与卖家进行面对面或线上提案演示,尤其是需要整体广告解决方案的大客户。
KPI管理与跨团队协同: 与直销和渠道团队紧密协作,分配目标并跟踪周/月/季度进度。当KPI未达预期时(套餐率、广告消耗、续签率等),提出策略调整建议。
产品与市场策略: 研究市场动态、竞品策略和卖家行为,提出产品改进、定价调整和促销方案建议。参与编写销售手册和团队培训资料。
培训与客户赋能: 组织卖家培训和研讨会,内容涵盖广告产品的高效使用、广告预算优化及平台营销策略。编写操作指南、最佳实践和实战案例,赋能卖家自主运营。
产品项目管理: 发起并管理与新产品、新功能或促销计划相关的项目。与产品、市场和销售运营跨部门协作,确保项目按时交付并达成目标。

任职要求

经验: 3–5年B2B销售、数字广告或电商领域工作经验。有SaaS产品销售、在线广告或电商平台工作经验者优先。
数据分析能力: 熟练使用Excel/Google Sheets(数据透视表、VLOOKUP、基础看板)。具备数据解读、趋势图表制作和从数据中提炼可执行洞察的能力。掌握SQL或BI工具者优先。
提案演示能力: 熟练使用PowerPoint/Google Slides或Keynote。有优秀提案作品集者优先。能够针对不同受众定制内容,设计简洁且有说服力的演示文稿。
销售与签约能力: 具备面向企业客户进行面对面或线上提案的经验。熟悉顾问式销售流程,擅长异议处理和营造签约紧迫感。
KPI管理: 适应目标驱动型工作环境(月度/季度/年度目标)。善于拆解KPI、跟踪进度并适时调整策略。
语言能力: 越南语流利(必备)。英语工作能力良好(阅读、邮件、基础演示)。中文能力为重要加分项。

个人素质