Business Project Associate (China Market Preferred)

I. OVERALL JOB RESPONSIBILITY

• Act as the key bridge between Athena and the Chinese game/entertainment market by combining business development and product evaluation, while coordinating projects to ensure successful partnerships and smooth operations.

II. KEY JOB DUTIES

• Continuously monitor the Chinese mobile game and entertainment market, tracking trending genres and developer updates, and provide market analysis reports to support the publishing strategy.
• Source and build a network of Chinese game studios and developers, grouped by genre and target audience, through platforms (e.g., TapTap, QooApp) and industry expos (e.g., ChinaJoy), with a focus on promising studios not yet signed by major publishers.
• Evaluate each product's potential for SEA and global markets by analyzing key performance metrics, and match suitable titles with the company's publishing requirements.
• Negotiate and drive the signing of licensing and co-publishing agreements, structuring revenue models such as Minimum Guarantee (MG), Revenue Share, and Licensing Fees to secure favorable and fair terms for both sides.
• After signing, act as the main point of contact between Athena's Vietnam/Global teams and Chinese developers, managing timelines for source code handover, localization, and technical support to ensure a successful launch and smooth operation.
• Resolve issues between the operations and development teams arising from differences in time zones, workflows, or language.
• Build trust and maintain long-term relationships with Chinese partners, and explore further collaboration opportunities.

III. EDUCATIONAL REQUIREMENTS / SKILLS / ATTRIBUTES

EXPERIENCE & MUST-HAVES

• 3-5 years of experience in business development, product evaluation, or project coordination within the gaming/entertainment industry, preferably in mobile game publishing.
• Mandatory: Fluent in Chinese (HSK 6 or equivalent) in listening, speaking, reading, and writing, including game/entertainment terminology.
• Mandatory: Proficient in English (TOEIC 700 or equivalent) in listening, speaking, reading, and writing.
• Mandatory: Available for business travel to China and other countries.
• Mandatory: An existing network of game studios/developers (partner pool) and an active WeChat account.

KNOWLEDGE

• Solid understanding of the Chinese mobile game and entertainment market, including trending genres and products potential for SEA and global markets.
• Game publishing knowledge: licensing, co-publishing, localization, and revenue models such as Minimum Guarantee (MG), Revenue Share, and Licensing Fees.
• Deep understanding of Chinese business culture, including relationship building and high-context communication.
• Understanding of key product performance metrics.

SKILLS

• Strong negotiation and persuasion skills.
• Networking and partner sourcing skills through platforms (e.g., TapTap, QooApp) and industry expos (e.g., ChinaJoy).
• Data analysis skills and sharp business acumen.
• Timeline management and conflict resolution across teams, time zones, and cultures.

ATTITUDE

• Game lover with a passion for the entertainment industry.
• Win-win mindset, committed to building trust and long-term partnerships.
• Proactive and self-motivated; able to learn quickly and excel in a fast-paced, OKR-driven team.
• Flexible with frequent business travel and cross-time-zone work.