Business Performance Manager (Ecommerce Experience)

Position: Business Performance Manager

Location: Ho Chi Minh City

Department: Commercial

About Buymed

Buymed is Vietnam's leading healthtech company, trusted by over 35,000 pharmacies, clinics, and hospitals through our pioneering B2B platform. We use technology and creativity to make healthcare more accessible, efficient, and customer-focused. Join us to be part of a team transforming the future of healthcare.

***Note: Our recruitment team will contact you via the email listed in your CV. Please ensure it is up to date and checked regularly.

About the Role

The role is to manage and grow Buymed's High Margin product group, a strategic business line with thousands of SKUs from multiple brands serving pharmacies nationwide.

Key Responsibilities

1. Business Performance Management

• Manage and grow GMV, Net Margin, and customer growth targets for the High Margin product group.
• Analyze customer segments, SKU performance, sales trends, and campaign ROI to identify growth opportunities.
• Work with internal teams to optimize pricing, product mix, and margin performance.
• Build action plans to improve sustainable margin growth, not only short-term sales.

2. Partner Management

• Work directly with brands and partners to negotiate commercial terms and growth opportunities.
• Identify high-potential products, brands, and customer segments to expand business performance.
• Coordinate with related teams to improve product visibility, pricing competitiveness, and customer adoption.

3. Campaign Execution

• Plan and execute branding, marketing, and trade marketing activities for the business group.
• Manage voucher, advertising, and sampling budgets with clear ROI tracking.
• Ensure consistent branding and communication for the High Margin product group on Buymed's platform.

4. Reporting

• Prepare weekly and monthly performance reports for management review.
• Work with internal teams to resolve commercial and operational blockers.
• Proactively suggest improvements to drive business growth, margin, and execution efficiency.

Key Requirements

Work Experience

• Minimum 5 years of experience in e-commerce, trade marketing, commercial growth, business management, or related roles.
• Experience in pharmaceuticals, FMCG, healthcare, or wellness products is preferred.
• Experience managing GMV, Net Margin, P&L, pricing, or business performance targets is highly preferred.
• Experience working with multiple brands, SKUs, campaigns, and cross-functional teams is a plus.

Mindset

• At Buymed, we value outcomes over intentions, and we expect our leaders to be practical, decisive, and grounded in execution. Feel free to review our approach to work and expectations at: Work at Buymed - What We Expect