Business Head - Sports & Lifestyle

Key Purpose

Provide overall leadership and full P&L accountability for Sports & Lifestyle business in Vietnam, driving sustainable business growth, profitability, and value creation across a portfolio of international brands. Lead country strategy, business expansion, operational excellence, organizational capability, and governance while ensuring alignment with Group objectives.

Roles & Responsibilities

• Develop and execute the country strategy to drive sustainable growth, profitability, and market expansion.
• Identify and capitalize on new business opportunities, partnerships, and investment initiatives.
• Lead performance across retail, wholesale, and brand operations to achieve business objectives.
• Drive operational excellence, customer experience, productivity, and inventory optimization.
• Oversee brand development, marketing effectiveness, retail expansion, and store development.
• Own the full country P&L, ensuring achievement of financial and operational targets.
• Lead budgeting, forecasting, cost optimization, and resource allocation to maximize business performance.
• Ensure strong governance, compliance, risk management, and financial controls.
• Build and develop a high-performing organization through talent development and succession planning.
• Manage relationships with brand principals, regional teams, business partners, and key stakeholders to support business growth.

Qualifications

• Bachelor's degree in Business, Finance, Marketing, or a related field; MBA preferred.
• 15+ years of experience in retail, fashion, sports, lifestyle, consumer, or brand distribution businesses, with at least 7 years in a senior leadership role.
• Proven track record of managing P&L and delivering revenue and profit growth.
• Strong experience in business strategy, portfolio management, market expansion, and transformation.
• Leadership experience across Commercial, Retail Operations, Marketing, Wholesale, E-commerce, Supply Chain, and Store Development functions.
• Strong stakeholder management skills with international brand principals and regional partners.
• Good understanding of the Vietnam retail market and regulatory environment.
• Fluent in English and Vietnamese (is a plus).