Business Development Specialist

Main Responsibilities

• Identify and approach potential B2B clients in Vietnam, focusing on sellers and brands across Shopee, Lazada, Tiki, Sendo, and TikTok Shop.
• Drive end-to-end acquisition: lead generation, outreach, pitching, negotiation, and deal closing.
• Conduct in-depth research on Vietnam's e-commerce ecosystem, tracking emerging trends, consumer behavior, and competitor movements.
• Monitor platform updates (Shopee campaigns, Lazada cross-border, TikiNOW, Sendo SME programs, TikTok Shop TSP/SSP ecosystem) to identify opportunities.
• Build and nurture long-term relationships with brands, agencies, and sellers to create strategic partnerships.
• Collaborate with regional teams to align on cross-border or multi-market opportunities.
• Track and report progress on sales pipelines, client engagement, and revenue forecasts.
• Achieve and exceed sales targets by consistently closing deals and expanding existing accounts.
• Identify opportunities for upselling and cross-selling within client portfolios.
• Drive client retention and lifetime value through proactive engagement.

Qualifications

• 12 years of experience in business development, sales, or account management, ideally within digital marketing, e-commerce, or social commerce.
• Strong knowledge of Vietnam's e-commerce ecosystem (Shopee, Lazada, Tiki, Sendo) and understanding of TikTok as a fast-growing sales channel.
• Excellent communication and persuasion skills in Vietnamese and English (both verbal & written).
• Mandarin is a plus for regional collaboration.
• Proficiency with digital outreach and CRM tools (Zalo Business, LinkedIn, email marketing, spreadsheets, etc.).
• Proven ability to meet sales targets, negotiate effectively, and drive revenue growth.
• Analytical mindset with the ability to turn market and sales data into actionable insights.
• Self-driven, adaptable, and comfortable working in a fast-paced, evolving environment.