Business Development Director F&B Sector - Airport Project

JOB PURPOSE

• Lead the business development and commercialisation of the Food & Beverage (F&B) ecosystem for a new international airport, from concept development and business planning through partner acquisition, commercial agreements and operational readiness.
• The role is responsible for developing a commercially sustainable and differentiated F&B portfolio that enhances passenger experience, maximises non-aeronautical revenue and positions the airport as a leading international aviation and lifestyle destination.
• Working closely with airport planners, design consultants, commercial teams and prospective operators, the Director will translate passenger demand, traffic forecasts and international best practices into a comprehensive F&B strategy and implementation roadmap.

KEY RESPONSIBILITIES

1-F&B Strategy & Business Development

• Develop the overall F&B commercial strategy, business model and long-term development roadmap aligned with the airport master plan and passenger growth forecasts.
• Conduct market research, passenger segmentation, demand forecasting and international airport benchmarking to identify commercial opportunities.
• Develop the F&B concept portfolio, covering quick-service restaurants, cafés, casual and premium dining, local Vietnamese cuisine, international brands, grab-and-go, convenience food and other relevant formats.
• Define the target brand mix, price positioning, product offering and customer experience across terminals, passenger zones and landside areas.
• Build business cases, financial models, revenue forecasts and investment recommendations for F&B development initiatives.

2-Brand Acquisition & Strategic Partnerships

• Identify, engage and secure partnerships with leading international and domestic F&B brands, restaurant groups, franchise operators, catering companies and emerging concepts.
• Build a pipeline of prospective partners, including global restaurant chains, premium dining brands, Vietnamese culinary brands and experienced airport F&B operators.
• Lead commercial discussions and negotiations covering concession structures, revenue-sharing arrangements, minimum guarantees, contract terms and partnership models.
• Develop the concession strategy, commercial packages and partner selection criteria in collaboration with Procurement, Legal and Finance.
• Establish long-term relationships with strategic operators and brand owners to build a competitive and scalable F&B ecosystem.

3-Commercial Planning & Development

• Translate the F&B strategy into a phased development and commercialisation plan aligned with terminal construction, passenger traffic forecasts and the airport's target opening date.
• Work with master planners, architects, interior designers and airport development teams to integrate F&B requirements into terminal layouts, space allocation, utilities, kitchen infrastructure and passenger circulation.
• Define commercial zoning, outlet locations, seating capacity, service formats and product categories to optimise accessibility, customer experience and revenue potential.
• Assess alternative operating models, including direct operations, third-party concessions, franchising, joint ventures and strategic partnerships.
• Oversee commercial readiness milestones for F&B outlets, including partner onboarding, design coordination, fit-out requirements and pre-opening planning.

4-Stakeholder Management & Team Leadership

• Work closely with airport leadership, commercial planning, terminal development, operations, ORAT, Finance, Procurement, Legal and external consultants.
• Coordinate F&B commercial requirements with terminal design, passenger flow, security requirements, food safety regulations and operational constraints.
• Lead and develop the F&B business development team, establishing priorities, performance objectives and execution plans.
• Represent the airport in commercial negotiations, industry forums and strategic meetings with international operators and brand partners.

JOB REQUIREMENTS

Education

• Bachelor's degree in Business Administration, Hospitality Management, Food & Beverage Management, Commercial Management, Marketing or a related discipline.
• MBA or relevant postgraduate qualification is an advantage.

Professional Experience

• 12+ years of relevant experience in F&B business development, commercial development, restaurant group expansion, hospitality or food service management, with substantial experience at senior leadership level.
• Proven track record in developing F&B portfolios, securing strategic brand partnerships, negotiating commercial agreements and launching new business concepts.
• Experience working with leading international or domestic restaurant groups, multi-brand F&B operators, franchise platforms or large-scale commercial developments.
• Demonstrated capability in business planning, financial modelling, commercial negotiations and revenue optimisation.
• Experience in airport F&B, travel retail, transportation hubs or other high-traffic commercial environments is highly preferred.
• Exposure to greenfield developments, new terminal openings or large-scale mixed-use projects is a strong advantage.

Please click to APPLY BUTTON to apply for the position or contact our Talent Acquisition Expert - Ms. Hoa - via [Confidential Information] or 0974363519 to discuss further information.

Note: We are looking for candidates with strong knowledge of the Vietnamese market, established local business networks, and the ability to build strategic partnerships with domestic F&B brands and operators. Vietnamese and overseas Vietnamese professionals with relevant experience are encouraged to apply.