Business Analyst (Modern Trade Channel)

JOB SUMMARY

Business Analyst for the Modern Trade (MT) Channel is responsible for consolidating and analyzing business performance data, generating insights, and supporting strategic decision-making across MT accounts and regions. This role works closely with cross-functional teams including Marketing, Trade Marketing, Sales Operations, Data Science, HR, and external partners to ensure effective execution, continuous improvement, and sustainable business growth within the MT channel.

KEY RESPONSIBILITIES

• Collaborate with the Data Science team to develop, maintain, and enhance business performance dashboards for the MT channel.
• Consolidate, monitor, and analyze daily, weekly, and monthly sales performance data across MT accounts and regions.
• Prepare sales forecasts, SPM reports, and other analytical reports to support business planning and decision-making.
• Track and evaluate key operational metrics, including Perfect Store execution, product distribution, assortment compliance, and other field execution indicators.
• Act as the key coordinator for the Sales Force Automation (SFA) system, ensuring data accuracy, timely updates, and effective utilization.
• Work closely with external partners to support and improve in-store execution activities within the MT channel.
• Partner with the HR team to organize training programs and engagement activities for the MT sales organization.
• Provide business insights, recommendations, and improvement initiatives to enhance sales effectiveness and operational efficiency.
• Support ad hoc analysis, reporting requests, and special projects from MT Account Management, Sales Operations, and other related functions.

REQUIREMENTS

Education:

• Bachelor's degree in Business Administration, Economics, Data Analytics, Statistics, or a related field.

Experience:

• Minimum 5-10 years of experience in business analysis, customer planning, sales analysis, or related analytical roles.
• 2-4 years of experience in FMCG, retail, or Modern Trade environments.
• Experience working with SFA, CRM systems, and sales databases.

Skills & Competencies

• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Advanced proficiency in Microsoft Excel, Power BI, or equivalent business intelligence tools.
• Excellent reporting, presentation, and communication skills.
• Strong stakeholder management and relationship-building capabilities.
• Strategic mindset with the ability to identify market trends and business opportunities.
• Proficiency in both English and Vietnamese.

WORK LOCATION: Vinamilk Tower - No. 10 Tan Trao, Tan Phu Ward, District 7

*** Please note that only qualified profiles will receive a reply and be contacted for an interview due to the large number of applications Vinamilk receives. Thanks for your attention and application!