Brand Operation Manager (FMCG)

huong thuy manufacture service trading corporation

3-5 Years

Not Disclosed

Ho Chi Minh, Vietnam

Posted 10 hours ago
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Job Description

Mô tả công việc

Principal / Client Management
Act as the key contact between the company and assigned Principals.
Build strong and long-term Principal relationships.
Understand Principal objectives and translate them into actionable business plans.
Lead regular business reviews and follow up on agreed action plans
Manage Principal requests, issues, and commercial discussions.
Business & Commercial Management
Develop and execute annual and monthly business plans for assigned brands.
Monitor sales, profitability, P&L and business performance.
Prepare sales and margin forecasts and identify performance gaps.
Develop corrective actions and identify new business opportunities.
Prepare commercial proposals and business cases for management approval.
Customer & Channel Development
Work closely with Sales/KAM teams to drive sales and distribution growth.
Identify new customers, channels, listings, and portfolio opportunities.
Support customer negotiations, Joint Business Plans and commercial agreements.
Develop customer-specific growth plans and monitor performance.
Trade Marketing & Execution
Develop promotional and commercial plans together with Principals and Sales teams.
Monitor trade investment, A&P and promotion effectiveness.
Support new product launches and channel activation.
Ensure effective execution of pricing, promotion, distribution and visibility.
Cross-functional & Operational Management
Coordinate Sales, Marketing, Trade Marketing, Supply Chain, Finance, E-commerce and Legal teams.
Monitor inventory, stock cover, OOS and NED risks.
Coordinate forecasting and shipment planning.
Resolve operational issues and ensure timely execution of agreed business plans.
New Product Launch & Project Management
Coordinate end-to-end new product launches.
Develop launch plans and coordinate with Sales, Marketing, Supply Chain, Finance, Legal and Principal teams.
Monitor launch progress and post-launch performance.
Identify corrective actions when launch performance is below expectations.
Market & Business Analysis
Monitor market trends, competitors, customers and channel development.
Analyze customer and channel performance.

Prepare recommendations based on sales and market data.

Provide regular insights to management and the Principal.
Benchmark pricing, assortment, promotion and distribution where relevant.
Business Review & Reporting
Monthly Business Review (MBR)
Quarterly Business Review (QBR)
Annual Business Review
Sales performance reports
Brand P&L
Forecast
Inventory report
A&P / trade fund report
Promotion evaluation
Distribution/penetration report
Action plan and risk report.

Ensure reports are fact-based, commercially meaningful, and recommendation-oriented, rather than simply reporting numbers.

Yêu cầu công việc / Job requirements

Trình độ học vấn, chuyên môn / Education background:
Bachelor's degree or higher in Business Administration, Marketing, Commerce, Economics, or other related fields.
Kinh nghiệm / Work experience:
Minimum 3–5 Years Of Experience In FMCG, Mother & Baby, Personal Care, Healthcare, Nutrition, Dairy, Or Related Consumer Categories, Preferably With Experience In
Distributor/trading company
Principal management
Brand management
Key account management
Commercial planning
Trade marketing
Sales operations
Experience working with M&B Commercial is highly preferred.
Năng lực / Competency:
Strong ownership and accountability.
Commercially minded.
Strong communication and negotiation skills.
Able to manage demanding principals professionally.
Able to influence internal teams without direct authority.
Strong project management skills.
Proactive in identifying risks and opportunities.
Detail-oriented but able to understand the big picture.
Comfortable working under pressure and managing multiple brands simultaneously.