Brand Marketing Executive (Luxury Automotive)

Job Title: Brand Marketing Executive

Brand: Lamborghini

Employment Type: Full-time

Office location: Ho Chi Minh - travel when required

ABOUT THE JOB:

The roles and responsibilities of the Brand Marketing Executive include but are not limited to:

Market Entrance:

·Stay current on luxury global trends and design concept.

· Set the first impression locally coherent with worldwide positioning.

· Achieve KPIs allocated.

· Coordinate with related department including retail team and other functions to achieve success.

· Manage budget closely and report on time.

Digital experience:

· Conduct and personally operate all social media channels including Facebook fanpage, IG, Youtube and continuously develop new channels: content managing, content producing, advertising, social listening.

· E-commerce: set up and maintain smooth operation as well as digital marketing to support e-commerce

· CRM automation: obtaining database and marketing automation to maintain relationship and upselling through digital marketing.

PR & Event:

· Press release, Media relationship management, Global vs. local launching of seasonal collections, Product shootings and local content producing, Product placement.

· Collaboration with architecture community, luxury real estate projects.

· KOLs & Celebrities endorsement.

· Advertorial and paid media.

· Offline Event Planning & Organization: End-to-end management of luxury brand experiences, including Test Drives, Exhibitions, Private Dinners, and VIP client gatherings.

Personal development:

· Attend training by brands to generate knowledge about latest luxury content concept.

· Continuously improve technical and management skills.

· Continuously improve knowledge about Automotive, Watches and Jewelry, Art and other lifestyle aspects.

Team-effort duties:

· Contribute to team effort by welcoming new and different work requirements; exploring new opportunities to enhance the quality of work and services; helping others accomplish related job results as and where needed.

· To abide by and uphold all S&S Group core values, policies and procedures.

· Other tasks and responsibilities assigned to the Employee by the Company which may be adjusted from time to time.

KEY SELECTION CRITERIA

Education: Bachelor's Degree in Luxury Brand Management, Marketing, Business Administration, or related field.

Employment/Professional Experience:

· Minimum 3 years of luxury marketing experience, luxury furniture brand experience; or agency experience is highly preferred.

· Proven experience in offline event planning & organization.

Competencies - Knowledge, Skills and Abilities:

· Fluency in English (minimum 6.5 IELTS band).

· Ability to work and communicate with global team.

· Work independently and solution oriented.

· Highly detail oriented and excellent organization skills.

· Ability to prioritize workload efficiently and able to work on a flexible schedule.

· Creative, effective and unconventional.

· Attitude: Can-do spirit, Strive for perfection, Realistic, Solution oriented, Self-improvement, Contemporary.