Brand Manager

CATEGORY: GREEN FARM, PLANT-BASED MILK, LIQUID MILK

JOB DESCRIPTION

• Manage Marketing/Brand Management activities for the brand, building consumer preference to achieve overall business objectives for the responsible categories.
• Plan, develop, and organize the implementation of marketing plans for the brand according to the company's overall business objectives based on continuous analysis and evaluation of the brand, market, and consumer psychology.
• Assist the Category Marketing Director in identifying and implementing short-term and long-term marketing strategies for the brand in line with the company's overall business strategy.
• Propose, plan, implement, and evaluate marketing programs and activities, and assess the results of the annual marketing programs for each responsible brand, ensuring alignment with the overall development strategy and achieving category objectives.
• Support the Category Marketing Director in developing and launching new products and packaging.
• Closely monitor sales performance and forecast category volumes.
• Manage and use the marketing budget correctly and effectively within the approved budget.
• Manage advertising service companies and suppliers to ensure results are delivered as committed and cost-effective.

REQUIREMENTS

1. Education and Major

• University/graduate degree, preferably in Economics, Business Administration, Marketing, etc.

2. Experience

• Minimum 3-5 years of experience in a similar position in Marketing at multinational companies/large-scale companies in the dairy, food, or fast-moving consumer goods sectors.
• Experience in managing teams working on brand development projects and marketing activities: communication programs (ATL) and brand activation programs (BTL), (new product development, market research, advertising, promotions, etc.).

3. Professional Knowledge and Skills

• Proficient in brand marketing/marketing knowledge and skills.
• Analytical and decision-making skills.
• Ability to plan, execute, delegate tasks, and control effectively.
• Leadership, development, and training skills for subordinates.
• Presentation, negotiation, and communication skills to achieve the highest work efficiency in internal and external company relations.

4. Other Requirements

• Good English communication skills.
• Proficient in office computing.
• Enthusiastic, proactive work spirit.
• Ability to withstand high pressure.

*** Please note that only qualified profiles will receive a reply and be contacted for an interview due to the large number of applications Vinamilk receives. Thanks for your attention and application!