Brand Manager Trainee

Build your career in brand management at Vietnam's leading multi-brand F&B group.

Golden Gate's Brand Manager Trainee Program 2026 offers an accelerated development pathway from Assistant Brand Manager (ABM) to Brand Manager within 36 months, subject to meeting competency requirements.

Designed for candidates with at least one year of relevant experience, the program combines hands-on brand management, one-on-one mentoring and capability-based progression. You will take on increasing responsibility as you develop the skills to manage a brand, lead a team and deliver business results.

What you'll do

• Support the planning, execution and evaluation of marketing campaigns.
• Participate in product concept development, testing and launches.
• Gain practical experience in restaurant operations and Local Store Marketing.
• Analyse campaign and brand performance to identify opportunities for improvement.
• Progressively take ownership of projects, marketing budgets and brand KPIs.
• Build the leadership skills to manage and develop a team.

What we're looking for

• At least one year of experience in Marketing, F&B, restaurant operations or a related field.
• A strong interest in brand management and the F&B industry.
• Analytical thinking, problem-solving skills and a willingness to learn through hands-on experience.
• An ownership mindset, with the initiative to drive work forward and take responsibility for results.
• Strong collaboration skills and the potential to lead others.

What you'll gain

• Hands-on brand experience: Work with real brands, real budgets and real KPIs across a portfolio of over 35 brands and 600 restaurants nationwide.
• Dedicated mentoring: Receive one-on-one guidance from an experienced Brand Manager.
• Structured skills development: Build 39 core skills spanning strategic thinking, analysis, decision-making, budget management, project delivery and team leadership.
• Capability-based progression: Track your development through a Skills Passport, with promotion opportunities based on demonstrated capabilities.
• Growing earning potential: Compensation increases as you advance through the program. Brand Manager salaries can reach VND 60 million gross per month, depending on your capabilities and the scale of the brand you manage.

About Golden Gate

With over 20 years of growth, Golden Gate operates well-known brands including Ashima, GoGi House, Kichi-Kichi, Manwah, iSushi, Shogun and The Coffee House. Our multi-brand portfolio offers opportunities to deepen your marketing expertise and grow into brand leadership.

Explore the program and submit your application: https://tuyendung.ggg.com.vn/brand-manager-trainee/utm_source=linkedin&utm_medium=Social&utm_content=BMT_101126

Application deadline: October 31, 2026