Brand Manager (Primary Care)

Role Overview

Our client, a pharmaceutical company operating in Vietnam, is looking for a Brand Manager to own marketing strategy for an assigned product portfolio — combining market insight, scientific communication, and close collaboration with distributors and internal stakeholders. The role requires strict compliance with pharma regulations while representing the portfolio to healthcare professionals and other key stakeholders

Job Description

• Strategic Planning Build and execute short- and mid-term marketing plans to hit share, revenue, and profitability targets; define pricing and competitive positioning; track KPIs, ROI, and budget across all marketing activities.
• Market & Competitor Intelligence Run ongoing market research on customer needs, trends, and competitor moves; identify new patient segments and growth opportunities through data analysis.
• Marketing Communications Plan and run integrated campaigns to build product awareness and brand equity; oversee medical-channel communications for consistent, compliant messaging; lead presentations, meetings, and exhibitions for HCPs.
• Stakeholder & KOL Engagement Build and maintain relationships with Key Opinion Leaders and other stakeholders; design KOL engagement plans that support advocacy and market education.
• Cross-Functional Collaboration Equip the sales force with product knowledge, competitive intel, and marketing tools; partner with Regulatory Affairs, QA, and Sales Administration on documentation for tenders, hospital listings, and quotations; contribute to cross-functional projects as needed..
  
  

Job Requirement

• Bachelor's degree in Pharmacy.
• Minimum 5 years of experience at product manager level within ETC products.
• Strong analytical and strategic thinking skills with a data-driven approach to problem-solving.
• Excellent communication, collaboration, and interpersonal skills.
• Ability to work in a dynamic environment with cross-functional teams.
• Proficiency in English and Vietnamese (written and spoken).
  
  

To apply, please send your updated CV to Dang Le at [Confidential Information] , quoting the job title or Click Apply Now.

Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified.