Brand Manager - Larue

PURPOSE OF JOB:

We are looking for an experienced Brand Manager to drive the growth of Larue through overall brand management, innovation launches and market expansion. The role translates consumer, market and commercial insights into clear brand priorities and actionable growth plans.

Beyond traditional brand management, this role requires strong Sales and Trade understanding, effective cross-functional influencing and high market connectivity. Frequent market visits are required to identify opportunities, assess execution quality, monitor launches and continuously improve brand and commercial plans.

RESPONSIBILITIES:

• Own the overall brand plan and performance, ABTL assigned campaigns, balancing consumer, brand and commercial priorities to drive sustainable growth.
• In charge innovation & renovation launches end-to-end, from launch strategy and cross-functional readiness to on-time market deployment.
• Own post-launch monitoring across consumer response, sales, distribution, trial/repeat and execution quality; identify gaps and drive corrective actions.
• Lead market expansion initiatives by prioritising opportunities and developing market-specific entry or scale-up plans based on consumer, competitive and commercial realities.
• Partner closely with Sales and Trade Marketing to shape commercially grounded plans, align priorities and influence distribution, channel, pricing/promotion and execution decisions.
• Conduct frequent market visits across core and expansion markets; convert field observations into clear actions for brand, innovation and commercial teams.
• Track brand and business KPIs, budgets, ROI and project milestones; manage multiple cross-functional priorities with strong ownership and discipline.

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EXPERIENCE & EDUCATION/QUALIFICATION

• Bachelor's degree in Business, Marketing, Economics or related field.
• Typically 3–5 years of relevant experience in Brand Marketing, Commercial Marketing, Trade Marketing, Innovation or FMCG-related roles.
• Strong experience in overall brand management, integrated marketing planning and performance management.
• Proven experience in new product / innovation launches, including go-to-market planning and post-launch monitoring.
• Experience in market expansion, geographic expansion or building brands in new markets is strongly preferred.
• Strong understanding of Sales and Trade Marketing fundamentals, including distribution, outlet execution, channel dynamics and commercial drivers.
• Strong analytical, project management, stakeholder management and influencing skills; able to lead cross-functional teams independently.
• Strong command of spoken and written English, with willingness and ability to travel frequently for market visits.

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