Brand Manager - Kun Innovation

Job Description:

Responsible for building product portfolio strategies, developing & implementing new product line/industry expansion projects, to promote sales growth, market share & Kun brand strength, for product groups of dairy drinks, confectionery, and snacks.

1/ Brand Strategy

• Develop an overall brand strategy

• Develop a budget plan

• Manage P&L and business targets, market share, and brand strength

• Ensure consistent brand image and positioning across all touchpoints

2/ New Product Development

• Conduct market research and user needs analysis, brainstorm ideas, develop formulas, and survey users.

• Define and design packaging

• Develop a product launch plan

• Monitor project progress and implement product launch according to plan

• Evaluate effectiveness and plan improvements as needed

4/ Marketing Activities Implementation

• Develop and implement integrated marketing programs (communication, promotional activities, product trials, sales support, displays, etc.)

• Monitor effectiveness and plan improvements as needed

5/ Market Research

• Monitor and research the market, users, trends, and competitors.

• Identify growth opportunities.

6/ Budget Management & Reporting

• Monitor monthly and annual budget planning and utilization, adhering to company procedures and regulations.

• Regularly update plans, progress, and reports on the effectiveness of marketing and product programs.

7. Other tasks assigned by superiors:

• Complete other tasks assigned by superiors.

• University degree in marketing, business administration, economics, commerce, communications, or equivalent.

• Experience in a similar position in the FMCG industry or with brands targeting kids & teens is an advantage.

• Experience in new product development, OEM/Co-manufacturing projects is an advantage.

Professional Knowledge and Skills

• Excellent communication skills.

• Excellent project management skills.

• Excellent budget management skills.

• Excellent research, analysis, synthesis, and reporting skills.

• Excellent risk identification and problem-solving skills.

• Soft skills/Personal characteristics

- Results-oriented, solution-oriented.

- Ability to adapt to change and work under high pressure.

- Ability to connect and work well with multiple departments, partners, and suppliers.

- Strong at brand management, consumer understanding, creative & strategic knowledge.

- Ability to multitask and be proactive & independent in a fast-paced, dynamic environment.

- Can go on an international business trip as per job requirements.

*Work location: 217 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City.

*Working hours: 44 hours/week, Monday to Friday & Saturday mornings (flexible WFH).