The Position
The Brand Manager is responsible for developing and leading the implementation of the brand strategy, with a strong focus on maximizing customer engagement and business performance. The major areas of accountability include:
- Development and execution of OPU operational plan for the defined brands
- Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
- Cross functional alignment with Medical Affairs and Sales
- Continuously updates and educates the organization on topics relevant to the defined brand supporting the sales functions with updates and training materials for the defined brands
- Works closely with the ROPU brand team to provide continuous input and feedback
- Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight
- Execute medico-marketing initiatives to maximize customer engagement (to include Expert Engagement initiatives, CME, multichannel)
- Ensures the preparation and implementation of activities for new brand launches
Duties & Responsibilities
- Strategy:
- Develop and refine brand strategies based on market trends, customer needs, and business priorities
- Translate strategic objectives into tactical initiatives and ensure effective implementation to achieve business goals
- Driving business results/ process/ cross-functional collaboration:
- Providing input to business planning cycle (Outlook and Long-term forecast LTF process)
- Responsible for Operational Plan development and implementation
- Responsible for ensuring Launch readiness
- Fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team
- Responsible for monitoring and reporting
- Accountable for customer engagement
- People:
- To supports knowledge and skill sharing within the organization
- To build relationships with respective functions within OPU assigned
Requirements:
- Bachelor's degree in Pharmacy or Medicine
- Minimum 3 years of experience in brand management in Pharmaceutical MNCs , preferably in Cardiovascular Renal Metabolic.
- Strong business and marketing acumen with a customer-centric mindset.
- Proven ability in strategy execution, project management, and cross-functional collaboration.
- Proficiency in English , Microsoft Office, Outlook, and relevant database applications.
- Excellent communication and relationship management skills.
Required Capabilities (Skills, Experience, Competencies):
- Business and Marketing Acumen
- Customer Orientation
- Strategy Development
- Project Management
- Effective Execution
- Relationship Management
- Proficiency in MS Office, Outlook and database applications
READY TO CONTACT US
Please contact our Recruiting Team:
Ms. Phuong Vo: [Confidential Information]
Our Company
Why Boehringer Ingelheim
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
Want to learn more Visit https://www.boehringer-ingelheim.com
