Track business performance metrics: sales, distribution, MFC, and market updates (weekly, monthly, or upon request by the line manager).
Develop branding campaigns: conceptualize ideas, create communication plans (if required), and manage production and execution processes.
New Product Development
Collaborate with R&D, Sales, and other departments to propose prototype products, define brand positioning, USPs, SKUs specifications, and price simulations.
Conduct consumer research (FGD/ OMT/ CLT): Work with agencies or internal teams to identify unmet needs, consumer insights, and market trends based on actual requirements.
Oversee packaging development: prepare design briefs and coordinate closely with the design team.
Plan and align operational activities with IMC strategies by collaborating with sales/channel teams.
Administrative Tasks & Others
Manage monthly brand payment processes and ERP system entries.
Undertake other tasks as assigned by the manager.
Yêu cầu công việc
Experience: 3-6 years in Brand Marketing or Trade Marketing; FMCG experience is preferred, especially in Biscuit or Candy category
Skills:
Strong understanding of consumer behavior, creativity, and strategic thinking.
Highly adaptable, resourceful, and practical with a proactive mindset.
Excellent multitasking and organizational skills in a fast-paced environment.
Strong analytical abilities with data-driven insights (experience with Retail Audit reports, sales, and distribution metrics is a plus).