Company Description
Parsley Company, founded by the creator of www.menstaysimplicity.com, is a cosmetics startup driven by innovation and purpose. We specialize in developing personal care solutions that emphasize practicality, satisfaction, and simplicity for modern consumers. At Parsley Company, our mission is to provide high-quality products that meet the everyday needs of our customers, ensuring an effortless and enjoyable experience.
- Job Description:
Brand Development (20%)
- Support the Brand Manager in developing short and long-term brand strategies for current brand and building new sub-brand to growth the master brand
- Monitor brand performance index such as brand awareness, brand equity, brand health check & market share
- Propose initiatives to strengthen brand identity and ensure brand consistency across channels
- Conduct market research, consumer connection, focus group and online competitors analysis to identify Issue & Opportunity (I&O) for business growth opportunities.
- New Product Development (30%)
- Collaborate with cross-functional teams (R&D, Design) to develop product concepts, formulation, packaging design
- Conduct consumer research to identify needs, insights, and product direction
- Prepare product briefs, coordinate concept testing, and manage development timelines
- Track cost efficiency and ensure progress within approved budgets.
New Product Launching (20%)
- Lead and coordinate new product launch campaign, including timeline, budget, launch plan and stakeholder management
- Work closely with Digital, Trade, Creative, Social & PR, Ecom & Customer Development Team to ensure seamless execution
- Monitor post-launch performance: sales, distribution, communication effectiveness, and consumer feedback
- Prepare post-launch evaluations, identify learnings, and propose improvement plans for future launches & products.
Marcom & IMC Management (20%)
- Lead the strategic planning and execution of integrated marketing communication (IMC) campaigns with internal teams and external agencies
- Manage key visual, brand content, and brand assets across all touchpoints (Digital, Influencer, POSM, PR, etc.); able to lead both ATL & BTL activities
- Track campaign KPIs and provide insights to optimize performance and ROI
- Manage P&L, ensure all marketing activities align with brand positioning and business objectives.
Others (10%)
- Support ad-hoc marketing or cross-functional projects
- Manage budget tracking, reporting, and preparation of proposals or presentations
- Other tasks are required flexibly according to the Marketing Department & Business requirement if any.
2. Our AWESOME candidate will be
- Bachelor's degree in marketing, Business Administration, or related fields
- 2+ years of experience in Marketing, Brand Management, or Product Management
- Best fit for applicants from FMCG, Skincare & Personal Care but not limited to candidates from other brand industry backgrounds or agency
- Strong analytical skills, project management, and cross-functional collaboration skills
- Love building a brand that consumers will be happy
- Be able to draft and execute a plan from end to end
- Can-do attitude to solve the problem & lead the changes
- Be potential to lead and being a team player.
3. COMPETITIVE Benefits
- Competitive salary, negotiable based on experience and skills, with performance bonus and 13th-month salary
- Participation in social insurance and annual health check-up programs
- Opportunities for career growth through regular performance evaluations
- Participation in team building and team-bonding activities
- Employee product discounts (Men Stay Simplicity) and other internal benefits
