Brand Manager (Beauty Industry)

About the Brand & Role

COLORKEY is a vibrant, trend-setting beauty brand dedicated to empowering self-expression through bold color innovations and advanced skin-loving formulations. As we continue to expand our dynamic footprint in Vietnam, we are looking for a passionate brand builder to spearhead our dual-engine growth across both Makeup and Skincare portfolios.

In this pivotal role, you will shape the overall voice, positioning, and market presence of COLORKEY's iconic lip and face makeup lines alongside our emerging skincare innovations. If you are obsessed with beauty trends, innovative textures, and turning deep consumer insights into high-impact 360° campaigns, this is your arena to shine and define the future of COLORKEY.

Key Responsibilities

1. Brand Vision & Growth Mapping

• Formulate and drive comprehensive brand roadmaps and lifecycle strategies to hit ambitious market share and revenue targets.
• Deep-dive into makeup & skincare consumer habits, beauty trends, and competitor movements to uncover untapped market segments and white-space opportunities.
• Guard and elevate brand equity across all consumer touchpoints, ensuring a cohesive and premium brand story.

2. Omnichannel Campaigns & Creative Direction

• Spearhead end-to-end 360-degree marketing campaigns, spanning digital platforms, social communities, KOL/KOC ecosystems, and experiential activations.
• Collaborate synergistically with in-house creatives and external agency partners to produce scroll-stopping visual assets and compelling storytelling.
• Constantly optimize campaign metrics in real-time, leveraging data analytics to maximize ROI and engagement.

3. Innovation & Product Lifecycle

• Oversee new product development (NPD) pipelines and go-to-market strategies for upcoming product launches, from ideation to retail shelves.
• Coordinate cross-functionally with R&D, commercial sales, trade marketing, and regulatory teams to ensure product claims, USPs, and launch timelines hit the mark.

4. Financial & Partnership Stewardship

• Own the dedicated brand marketing budget, executing allocation, forecasting, tracking, and P&L reconciliation with fiscal discipline.
• Build and nurture strategic partnerships with key industry players, creators, and vendors.

Requirements & Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• Experience: 3+ years of hands-on brand management or product marketing experience, specifically within the beauty sector.
• Industry Know-How: Deep familiarity with skincare routines & makeup styles, active ingredients, beauty consumer psychographics, and current retail/digital beauty trends.
• Skillset: Exceptional project management capabilities, strong analytical mindset (comfortable reading sales data and campaign metrics), and a natural flair for creative storytelling.
• Language: Professional fluency in both Vietnamese and English.

Rewards & Benefits

• Compensation: Attractive base salary + 13th-month bonus + performance-driven business bonuses.
• Perks: Special occasion gifts, monthly lunch allowance, and full work-from-office equipment support.
• Healthcare & Insurance: Complete Social Insurance + Premium Healthcare Coverage (Bao Viet) + Annual health checkups.
• Growth: Yearly performance and salary appraisals in a fast-paced, creative, and collaborative environment.

Working Hours & Location

• Schedule: Monday to Friday (9:00 AM – 6:00 PM) & Saturday morning (8:30 AM – 12:30 PM with flexible WFH options).
• Office Location: Colorkey VN Building, 39/5 Tran Nhat Duat, Tan Dinh Ward, HCMC.