ACG_3319_JOB
Our client is a leading retail group in Vietnam, who is looking for a qualified candidate to join their firm:
1) Brand strategy development & governance
- Develop and execute brand strategy and positioning aligned with the company's vision, business direction, and development stage.
- Manage and standardize the brand identity system (logo, colors, typography, key visuals, tone of voice, etc.).
- Ensure brand consistency across all channels: stores, POSM, website, social media, PR, packaging, and visual merchandising (VM).
- Develop and implement brand guidelines.
- Conduct research on market, competitors, and industry trends.
- Analyze customer insights and consumer behavior to adjust brand and business strategies.
- Track and manage Brand Health metrics.
2) Brand campaign development
- Plan and manage brand campaigns (Brand Campaigns, launches, seasonal campaigns, etc.) monthly/quarterly/annually based on business objectives.
- Collaborate with Digital Marketing, Trade Marketing, PR, Commercial, and Merchandise teams to deliver effective campaigns.
- Manage brand content: brand story, product story, key messages, and in-store VM.
3) Budget management & reporting
- Develop and manage the Brand Budget.
- Monitor campaign effectiveness and measure brand KPIs.
- Provide periodic reports to senior leadership.
Requirements
- Bachelor's degree in Marketing, Branding, or related fields.
- Minimum 57 years of experience in Brand Marketing / Brand Management.
- Preference for candidates with experience in retail, fashion, jewelry, cosmetics, or fragrance in the luxury/premium segment.
- Strong strategic thinking and brand sensibility.
- Project management skills; ability to work cross-functionally.
- Strong storytelling and brand content development capability.
- Data and market insight analysis skills.
- Strong communication and presentation skills.
- Strong aesthetic sense and attention to detail.
- Sincere; able to listen, share, and collaborate.
- Agile and adaptable in business and people management.
- Proactive, accountable, and passionate about work.
- Creative, pioneering mindset; critical thinking and continuous improvement.
- Goal-oriented; focused on outcomes and business effectiveness; decisive in delivering targets.
- Ability to work in a fast-changing environment.
Contact: Hoang Hai Ha
Due to the immense number of applicants, only shortlisted candidates will be contacted
