Gene Solutions is a leading company in Vietnam specializing in the research, development and application of the most advanced genetic tests, providing genetic testing services for screening, diagnosis and treatment orientation.
We believe everyone deserves better healthcare via genetic testing. We unlock the power of genetics to transform the healthcare system for a healthier life, by making genetic testing more accessible and helpful than ever. We provide the most comprehensive and innovative solutions at the most competitive price so that everyone can access easily.
We would like to invite you to join us to strengthen and fulfill together this greater purpose.
RESPONSIBILITIES
- Build the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
- Plan and execute all communications and media actions on all channels, including online and social media.
- Assist with product development, pricing, trade schemes and new product launches as well as develop new business opportunities.
- Create and manage promotional collateral to establish and maintain product branding.
- Manage brand budget and actual spending for advertising, visibility and promotional items.
- Conduct analysis of competitor and customer insights.
- Conduct analysis of sales forecasts and relevant financials (brand marketing spending and key results).
- Organize product training, sales arguments and tools, manage and update relevant communication platforms to support Sales and Customers using efficiency.
REQUIREMENTS
- Bachelor Degree in Marketing/Business or related fields.
- At least 5 year of experience in Branding, Marketing, Trade Marketing, Market Research, Advertising, or related fields.
- Knowledge on marketing and experience in setting brand guidelines for healthcare products
- Brand awareness - a clear understanding of brands and the marketing mix
- Determination and perseverance
- A high degree of business acumen with good relationship management skills
- Result-oriented and high ownership mindset.
- Desire to build positive values for the community.
