Brand Manager (Project Segment)

I. Job description

** Marketing strategy:

- Build and implement integrated marketing strategies for portfolio/brand annually and by brand campaign in alignment with marketing objective and contribution to business growth.

- Propose and directly responsible for brand's health, in-market performance, including volume growth, market share and profitability.

** Brand management:

- Manage all aspect of brand and trade marketing to build brand awareness, growth purchase intent and lead to sales.

- Analyze brand performance, market situation with macroeconomic impact and competitor's movement about the brand to identify emerging segments, unmet customer needs and business issues to recommend proper action plans.

- Cost control to ensure all activities is within marketing budget and optimize ROI.

- Work closely with support functions to ensure smooth execution and delivery business objectives.

** Product management:

- Work closely with Regional to develop new product that relevant with customer needs, including product concept, packaging adaptation and pricing strategy.

- Work closely with relevant function such as Regional MKT, RD&I, QA, Customer Service, Integrated Supply Chain to bring new product to live and successful.

- Monitor quality of current portfolio and conduct actions to fix if issues happen

** Other:

- Support Head of Brand to executing new initiatives, Ad-hoc project within Business to improve productivity of the team.

II. Job requirements

Education: Bachelor's degree and above in Marketing or Business Administration

Functional: Preferred candidate has

- At least 03-year experience working in same position in multi-national company.

- Has knowledge of B2B product marketing is a must. Experienced in project segmentation of material building industry is preferred

- Strong experience in Brand & Product management.

- Strategic thinking

- Strong analytical and project management

- Team building and Leaderships

- Good timing and budget management

- Good command in English

Personal: Preferred candidate has below characters:

- Result oriented

- Hard working in pressurize business.

- Confident and dynamic personality.