Brand Executive

Job Title: Brand Executive Posting Start Date: 10/09/2026 Req ID: 1789

Job Summary

Support Line Manager in building and developing the brand to best satisfy consumer un meet needs and bring financial effectiveness to the company in terms of revenue and profit.

Job Responsibilities

• Develop and implement the marketing plan of our brands to achieve the set sales and market share targets, which include consumer and market research, product and brand concept definition, product development and packaging design supervision, pricing, new product launches, monitoring advertising campaigns, and sales monitoring.
• Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company's vision, strategy, and goals.
• Identify advertising goals, propose appropriate media and communications, and allocate resources for effective, economical, and suitable advertising campaigns to target consumers.
• Liaise with related departments (R&D, Finance, Sales, etc.) to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.
  
  

Requirements: Experienced as Marrketing/ Brand executive role in FMCG corporations.

Extensive insights into consumers and market in Vietnam are a plus.

Skills

• Business English
• MS Office
• Presentation & Communication
• Negotiation & Influencing
  
  

Functional Competencies

• Market Analysis
• Marketing & Brand Management
• Project Management
• Innovation
  
  

Masan's Core Competencies

• Consumer Centricity
• Ownership
• Passion for winning
• Purposeful Leadership
  
  

Masan's Leadership Competencies

• Business Acumen
• Learning Agility
• Dealing With Ambiguity
• Vision & Strategy
• Talent Catalyst
• Leading The Change
• Integrity & Trust
• Stakeholder Management
• Collaboration
• Planning
• Problem Solving
• Result Driven
  
  

Education

Bachelors in Marketing or Business Administration

Certifications

Conditions of Employment

Ability to travel on business trips

Physical Requirements

Relevant Industries

FMCG

Manufacturing

Commerce