B2B Franchise Business Development Director

KEY RESPONSIBILITIES

Franchise Strategy & Model Development

• Conduct research on the sportswear market, analyze competitors, and assess regional potential to build competitive B2B franchise policies.
• Develop and refine comprehensive Franchise Packages, including franchise fees, profit-sharing ratios, discount policies, credit limits, marketing support, and operational guidelines.
• Establish store expansion footprint plans on a quarterly and annual basis.

B2B Partner Acquisition & Store Expansion

• Identify, approach, and evaluate the financial capacity and credibility of potential B2B partners, investors, and key dealers.
• Lead contract negotiations for B2B franchise and distribution agreements, ensuring mutual benefits and strict adherence to brand standards.
• Collaborate with partners through site surveys and location potential assessments (street shops, commercial complexes, and shopping malls) up to contract execution.

Store Setup & Grand Opening Coordination

• Act as the primary liaison between Franchise Partners and internal departments (Design/Construction, Merchandising, Marketing, and Operations) to ensure new store openings meet brand identity standards and timelines.
• Guide the initial assortment planning and grand opening promotional campaigns to drive initial sales momentum.

Partner Relationship Management & Performance Optimization

• Track and monitor the business performance (KPIs, sales performance) of the franchise store network; propose timely solutions to boost revenues.
• Build long-term strategic relationships and address operational, inventory, or policy issues with B2B partners.

REQUIREMENTS

• Experience: Minimum 5–7 years in Business Development Manager/Director roles, with a strong background in Franchise / B2B Distribution within Sportswear, Apparel, FMCG, or Retail sectors.
• Network: Possess an established, high-quality network of B2B investors, major regional dealers, and retail real estate contacts.
• Negotiation Skills: Proven track record in high-value contract negotiations, with strong financial acumen (deep understanding of store P&L and ROI to persuade partners).
• Strategic & Market Insight: Keen understanding of market trends in sportswear and commercial real estate shifts.
• Leadership: Strong leadership skills with a target-driven mindset and the ability to work effectively across cross-functional teams.
• Language: Full professional proficiency in English (for reporting and liaising with international brand owners/partners).

COMPENSATION & BENEFITS

• Remuneration: Highly competitive base salary (negotiable based on competency) + Commission on new store launches/B2B franchise sales performance + Annual performance bonus.
• Benefits:
• Social, Health, and Unemployment Insurance in compliance with labor laws.
• Full holiday, Tet, and birthday bonuses.
• Quarterly Allowance: 5,000,000 VND (Cash + Internal Shopping Vouchers).
• Employee discounts on internal company products.
• Work Environment: Dynamic and professional environment with substantial opportunities to shape the brand's presence in the sports retail sector.