Associate Marketing Manager (Trade)

Viatris Inc. (NASDAQ: VTRS) is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

With our exceptionally extensive and diverse portfolio of medicines, a one-of-a-kind global supply chain designed to reach more people when and where they need them, and the scientific expertise to address some of the world's most enduring health challenges, access takes on deep meaning at Viatris.

We are headquartered in the U.S., with global centers in Pittsburgh, Shanghai and Hyderabad, India.

Learn more at viatris.com and investor.viatris.com, and connect with us on LinkedIn, Instagram, YouTube and X.

Benefits at Viatris

At Viatris, we offer competitive salaries, benefits, and an inclusive environment where you can use your experiences, perspectives, and skills to help make an impact on the lives of others.

Diversity & Inclusion at Viatris

At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit https://www.viatris.com/en/Careers/Diversity-and-Inclusion.

Sustainability at Viatris

Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility

Viatris is an Equal Opportunity Employer.

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via:

• Access – Providing high quality trusted medicines regardless of geography or circumstance;
• Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
• Partnership – Leveraging our collective expertise to connect people to products and services.

Every day, we rise to the challenge to make a difference and here's how the Associate Marketing Manager (Trade) role will make an impact.

Summary:

The Associate Marketing Manager is responsible for driving the growth and strategic brand ownership of Viagra and retail marketing initiatives in Vietnam. The role leads brand planning, supports new product launches, budget management, and execution monitoring to maximize market impact and ROI. In close collaboration with cross-functional teams and the Retail Field Force, the position gathers regional market insights to ensure high-quality, compliant marketing execution across channels.

Key Responsibilities:

• Retail Pull Plan and Deployment: Develop pull plan including awareness, education and adherence, and lead the implementation, in partnership with the Business Units and cross-functional teams and collaboration with Retail Field Force to ensure flawless execution in compliant approaches.
• Brand Ownership: Viagra

# Develop Viagra brand plan and launch plan.

# Lead and be responsible for implementation.

# Partner with Field Force, and where applicable, work with customers for marketing activities, to ensure achieving the assigned target of Viagra and remain highly competitive with competitors.

# Track brand performance and adjust strategies based on data-driven insights to ensure brand performance and maximize impact.

• Implementation and Launch excellence: In New Launch Project and in complex activity implementation, detail project management must be applied, with details including project timeline, steps, PIC and tracking, following up aggressively to ensure to deliver the committed launch time.
• Execution Monitoring: Monitor implementation plan in details and ensure success of all assigned marketing programs with high quality.
• Budget Management: Allocate, manage to ensure efficient resource allocation and ROI optimization for assigned activities and tracking budget as per allocated amount. In case of change, need to give heads-up, seek relevant approval/alignment where appropriate.
• Market Intelligence: Allocate time to visit and gain insight from customers across the regions, add customer insights and channel dynamic into Viagra, Retail strategies for short- and long-term growth. Ensure Retail/Viagra Marketing is on par (aim for the top of the market) with market in terms of marketing initiatives.
• Business Reviews & Reporting: Own the preparations of business reviews and similar meetings with high quality. Proactively seek reviews and alignment with Line Manager prior to meetings/reviews. Proactively work with cross-functional teams for preparations where appropriate.
• Other responsibilities: To be assigned as necessary by Line Manager.

Qualifications:

• Minimum Bachelor's Degree in Pharmacy, Business Administration, Marketing or equivalent.
• Pharma Marketing Knowledge and at least 5 years of experience in Pharma MNCs, preferably in healthcare (Ethical, Semi-ethical, OTC) with omnichannel communication experience.
• Strategic thinking & analytical skills, connect insights and translate them into strategy and actionable plans.
• Excellence in project management and organizational skills, with high attention to detail and ability to manage multiple priorities.
• Strong communication skills.