Assistant Product Marketing Manager

home credit vietnam

5-7 Years

Ho Chi Minh, Vietnam

Posted an hour ago

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Job Description

In accordance with the applicable laws and regulations on personal data protection, including the Law on Personal Data Protection and its implementing regulations, Home Credit Vietnam Finance Company Limited (Home Credit) collects and processes candidates personal data for recruitment purposes and other related purposes in accordance with the Agreement, Notice and Acceptance for Personal Data Processing.

By submitting your application to Home Credit through Linkedin, you acknowledge that you have read, understood and agreed to the contents of the Agreement, Notice and Acceptance for Personal Data Processing available at the following link: https://career.homecredit.vn/en/article/agreement-notice-acceptance-for-personal-data-processing/, and consent to Home Credit collecting and processing your personal data in accordance with applicable laws and regulations

KEY RESPONSIBILITY

Own product marketing strategy & KPI across the full customer lifecycle, from acquisition, activation, usage to retention.
Translate business objectives and product roadmap into clear marketing priorities and annual/quarterly plans.
Develop annual and quarterly product marketing plans based on customer insights, market trends, and business priorities, ensuring strong alignment with product roadmap and company objectives.
Act as the key marketing representative working with Product, Performance, Brand, Digital, CVM, and Sales teams to ensure consistent messaging, effective execution, and strong commercial outcomes.
Lead go-to-market (GTM) strategy for new product launches, feature enhancements, and key initiatives, including positioning, value proposition, pricing communication, and launch orchestration.
Plan and monitor execute marketing campaigns to promote product launches, features, and updates, ensuring alignment with overall marketing strategy.
Define success metrics and KPIs for product marketing initiatives; analyze performance, derive insights, and proactively optimize strategy to improve ROI and business impact.
Own and manage product marketing budgets, ensuring efficient allocation, cost control, and measurable return on investment.
Provide guidance, coaching, and direction to junior team members or project teams to ensure quality execution and capability uplift.

KEY REQUIREMENTS

Minimum 5 years of experience in marketing, with strong exposure to product marketing, growth marketing, or commercial strategy within finance, fintech, ecommerce, or technology-driven companies.
BSc/BA in IT, Marketing, Communications, or similar field.
Ability to work with a wide range of profiles (business, user experience design, analysts, etc.).
Proven experience leading complex projects, cross-functional initiatives, or multi-stakeholder programs.
Ability to function, adapt and succeed in a constantly changing, fast paced environment; ability to respond positively and calmly to shifting priorities, demands and timelines.
Strong understanding of customer behavior, competitive & market landscape.
Strong command of both English and local language (both verbal and written).
Strong storytelling, presentation, and executive communication skills; able to influence senior stakeholders and represent marketing viewpoints confidently.
Good communication skills; strong stakeholder management & collaboration.

COMPENSATION & BENEFITS