Assistant Brand Manager - Nutrition & Vitamins

Purpose of Role

Support the development and execution of brand strategies to deliver market share, sales, and profit growth. The Assistant Brand Manager partners cross-functionally to translate consumer insights into impactful marketing initiatives and ensure flawless execution of brand plans.

Key Responsibilities

• Lead project execution across agencies and internal stakeholders to ensure on-time, in-full delivery.
• Manage brand budgets, A&P tracking, and campaign performance reporting.
• Collaborate with Sales, Trade Marketing, Supply Chain, Finance, Medical, and Regulatory teams to drive business objectives.
• Support the development and execution of annual brand plans, innovation launches, and marketing campaigns.
• Support digital, eCommerce, shopper marketing, and omnichannel activations to accelerate consumer engagement and conversion.
• Monitor competitive activity and industry trends to strengthen brand competitiveness.
• Analyze brand, consumer, and market performance to identify growth opportunities and actionable insights.
  
  

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2-4 years of experience in Brand Management, Marketing, Trade Marketing, or related commercial roles.
• Strong analytical, project management, and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• FMCG, Consumer Healthcare, or eCommerce experience preferred.
  
  

Success Measures

• Delivery of brand growth, market share, and profit targets.
• Excellence in campaign execution and innovation launches.
• Effective cross-functional collaboration and budget management.
• Strong consumer and customer impact through data-driven marketing initiatives.