Assistant Brand Manager Marketing

About Diag:

DIAG is a leading medical laboratory system in Vietnam with over 20 years of experience in diagnostics and medical testing. We offer a wide range of testing services from basic to advanced to help individuals detect health issues early, proactively monitor their well-being, and make informed medical decisions.

With modern laboratories certified to ISO 15189 standards, cutting-edge automation technology, a highly experienced team of professionals, and a network of over 40 branches across Ho Chi Minh City and other provinces, DIAG delivers convenient, fast, and reliable testing experiences. In addition, our home sample collection service allows customers to easily access high-quality healthcare anytime, anywhere.

We are gradually building a smart healthcare ecosystem aimed at enhancing the quality of life and promoting proactive health management for the Vietnamese community.

Role Overview:

You will support the execution of brand marketing activities, especially on TikTok and other digital content platforms, to strengthen brand awareness and engage target healthcare audiences.

• SOW

Brand Campaign Support:

• Assist in analyzing customer segments and propose content directions tailored to different target groups.
• Coordinate the execution of brand campaigns under the direction of the Brand Manager.

Digital Content Management:

• Support planning and managing content calendars for TikTok and other platforms.
• Assist in producing short-form content such as educational videos, product highlights, and expert interviews.

Agency and KOL/KOC Coordination:

• Support agency collaboration for KOL/KOC booking and campaign implementation.
• Prepare briefs, monitor timelines, and assist with content approvals.

Administrative & Coordination Tasks:

• Assist in handling paperwork, contract processes, and tracking campaign budgets.

Qualifications:

• Bachelors degree in Marketing, Communications, or a related field.
• 35 years of experience in marketing, preferably in digital content or healthcare marketing.
• Basic understanding of TikTok and short-form content trends.
• Strong organizational and team collaboration skills.