Area Sales Manager (Bien Hoa Market)

Viet Thai International (VTI Group) - One of the largest consumer market and Retail chain business groups in Vietnam , was established in 1998 by David Thai.

AREA SALES MANAGER

(BIEN HOA MARKET)

Location:Bien Hoa, Dong Nai city

Working hours:08:00 - 17:00 (Monday - Friday)

Line report:Nationwide Wholesales Manager

KEY RESPONSIBILITIES:

Leads Thai Kien's general trade entry into Bien Hoa: scopes the market, appoints and operates the distributor, builds and coaches the sales representative team; delivers coverage, distribution and sell-out targets within the approved entry budget. On proven success in Bien Hoa, codifies the market-entry playbook and replicates the model to expand across the South region.

· Market Entry Scoping & Planning:

Map the outlet universe and route-to-market for Bien Hoa (then each South province): outlet census, coverage model, distributor requirements, entry business case and launch plan.

· Distribution Management:

Appoint and onboard the distributor; agree the Joint Business Plan; manage stock, ordering, credit and claims; run monthly distributor P&L / ROI reviews and secure DSR manning.

· Sales Team Management:

Recruit, train and coach Sales Representatives and DSRs; set route and call plans, targets and incentives; run work-with days and monthly performance reviews.

· Market Execution & Sell-out:

Build distribution of core SKUs, visibility and price compliance; execute trade activations with Trade Marketing; track sell-in / sell-out weekly and correct course in the field.

· Playbook & South Region Replication:

Capture Bien Hoa learnings into the market-entry playbook, recommend go/no-go for the next South provinces and lead rollout of the proven model.

WHAT WE ARE LOOKING FOR:

- Bachelor's degree in Business Administration, Economics, International Business or related fields.

- Minimum 5–7 years of direct experience in General Trade (GT) sales and Distributor management, preferably within FMCG or Beverage industries.

- Proven track record in Market Entry/ New Territory Development, route-to-market (RTM) strategy execution, and outlet census.  

- Strong knowledge of local GT networks in Bien Hoa / Dong Nai / South region is a strong advantage.

- Proficient in distributor search & selection, Joint Business Planning (JBP), P&L / ROI evaluation, credit, and claims management.  

- Advanced skills in route design, call planning, visibility improvement, core SKU distribution, and trade activation execution.  

- Excellent command of DMS (Distributor Management System), sales reporting, MS Office (Excel, PPT, Word) for performance analysis and decision-making.  

- Hands-on experience in recruiting, training, field-coaching (work-with days), and managing DSRs / Sales Representatives.

- Strong commercial acumen to align business goals with distributors and key trade partners.

- Driven by numerical targets, highly proactive, with a strong ownership spirit to pioneer new market entry.

- Willingness to travel frequently within the assigned territory.

WHY JOIN US:

· Competitive compensation package (including base salary, allowances and commission);

· Annual performance-based bonus;

· 100% salary during probation period;

· Full participation in social, health and unemployment insurance;

· Company-provided Bao Viet Health Insurance;

· Annual health check-up provided as per company policy;

· 12 days annual leave, 1 additional day off for Christmas;

· Gifts on special occasions: 8/3, 20/10, Mid-Autumn Festival, Birthday gift;

· Annual performance review and salary adjustment;

· Annual Year-End party, Team-building activities and employee engagement programs;

· Career development opportunities at a leading Retail chain corporation;

· Employee discount policy when purchasing company products;

· Company-provided working tools and equipment.