Affiliate Lead (KOL/KOC Lead)

Job Responsibilities:

1. Affiliate Performance Management (KPI Ownership):

• Take ownership of NMV (Net Merchandise Value) and BNH% (booking fulfillment rate) KPIs for each client and the entire team.
• Set goals, allocate targets to executives, and track target vs. actual performance on a weekly/monthly basis.
• Analyze Power BI data (TikTok/Shopee Affiliate, Creator performance, Commission Orders, Productivity) to make timely adjustment decisions.
• Report periodic performance to Management and clients during WIP meetings.

2. Creator (KOL/KOC) Recruitment and Network Management:

• Build a pipeline for recruiting new KOCs, ensuring the monthly recruited creator targets are met.
• Segment and manage creators based on performance; retain the core group of creators and handle dropouts within the proper timeline (advance notice before the deadline).
• Coordinate with Admin/Service regarding contracts, commitments, and commission payment documents for creators.
• Manage MCN channels and creator performance (MCN Channel Master Plan).

3. Livestream Campaign Operations:

• Plan and coordinate affiliate campaigns on TikTok Shop and Shopee according to clients schedules.
• Coordinate livestreams (Boxme, TBOX, E2E) including booking creators, preparing scripts, scheduling lives, and measuring effectiveness.
• Ensure the creator budget is used efficiently by recruiting the right people to disburse the booking budget.
• Collaborate with the content/media team to ensure video volume and output quality.

4. Team Development Management:

• Lead, assign tasks, and evaluate the Affiliate Executives and Interns.
• Organize 1-on-1 sessions, team meetings, and capability enhancement training driving towards building a self-operating team.
• Standardize Standard Operating Procedures (SOPs) for creator recruitment, booking, reconciliation, and reporting.

5. Internal & Client Coordination:

• Participate in WIP meetings with clients to present affiliate results and propose plans.
• Support the Business Development team during the pitching/proposal phase by providing data, case studies, and affiliate capabilities.
• Coordinate with Finance/Admin regarding debts, documentation, and payments related to creators.

Job Requirements:

Qualification and experience:

• 2-4 years of experience in affiliate marketing/KOL-KOC management / eCommerce.
• Experience in managing a team (minimum 3-5 people) and taking responsibility for sales KPIs.
• Deep understanding of the TikTok Shop and Shopee ecosystems, affiliate/commission mechanisms, and livestream commerce.
• Proficient in data analysis - Excel/Power BI; capable of data-driven decision-making.

Must have:

• Process-oriented mindset, operational discipline, and ability to manage timelines and goals.
• Excellent communication and presentation skills, capable of working directly with clients.
• An existing KOL/KOC network or the ability to build one rapidly.

Nice to have:

• Preference for candidates with an agency background or experience with FMCG, Health & Beauty brands.

Benefits:

• Salary: Negotiable + performance-based bonus (NMV/BNH%).
• Opportunities to advance to senior management in the rapidly growing affiliate/livestream sector in Vietnam.
• Training and access to internal data & automation systems (Power BI, TAP platform).