Affiliate & KOL/KOC Specialist (Shopee)

colorkey vietnam

1-3 Years

Ho Chi Minh, Vietnam

This job is no longer accepting applications

Job Description

1. KOL/KOC Outreach & Recruitment

Creator Discovery: Proactively identify KOLs and KOCs on Shopee whose style aligns with the brand, focusing on vertical creators in beauty, skincare, and personal care categories.

MCN Partnership: Establish and maintain relationships with MCN agencies to access their high-quality creators and secure collaborations at scale.

2. Partnership Negotiation & Execution

Commercial Negotiation: Discuss collaboration models with KOLs/KOCs (flat fee + commission, pure commission, product exchange, etc.), and agree on pricing, posting schedule, and deliverables.

Contract Management: Follow up on contract signing and payment processes to ensure compliant execution.

Sample Management: Coordinate sample shipping, tracking, and return to ensure creators receive products on time for content production.

3. Content Direction & Quality Control

Brief Creation: Develop clear content briefs based on product selling points and campaign timelines, including core benefits, usage scenarios, promotional scripts, and affiliate link requirements.

Content Review: Review video scripts or rough cuts to ensure the promotional content matches brand tone, highlights product advantages, and includes correct affiliate links.

Posting Follow-up: Track video publishing schedules and coordinate with creators to release content in alignment with major sales events (9.9, 11.11, 12.12).

4. Data Tracking & Optimization

Performance Monitoring: Track key metrics for each collaboration video, including views, click-through rate (CTR), conversion rate, ROI, and GMV.

Creator Tiering: Classify creators into tiers (S/A/B/C) based on their sales performance and prioritize relationship management with high-output creators.

Review & Optimization: Regularly generate post-campaign reports, identify content patterns that drive results, and refine collaboration strategies.

5. Cross-Department Collaboration

Teamwork with TikTok Content & Operations Teams: Stay aligned on priority products and match creator promotions with store needs.

Job requirements

1. Experience Requirements

Work Experience: 1–2 years of e-commerce or new media BD experience. Experience with Shopee or TikTok affiliate programs is preferred.

Industry Experience: BD experience in beauty, skincare, or personal care categories is preferred.

Network: Existing KOL/KOC or MCN relationships is a strong plus.

2. Professional Skills

Platform Knowledge: Familiar with the Shopee Affiliate Program and its mechanics.

Negotiation Skills: Strong commercial negotiation skills with the ability to effectively manage collaboration costs.

Why join COLORKEY VN