Monitoring & Analysis: Track, analyze, and report on key daily metrics such as ARPDAU, LTV, eCPM, Fill Rate, and Impressions for key game titles.
Revenue Optimization: Manage and optimize the performance of our ad network partners. Directly set up and fine-tune ad waterfalls and conduct A/B tests to maximize revenue.
Forecasting & Troubleshooting: Evaluate, anticipate, and identify potential issues affecting ad revenue and proactively implement solutions.
Collaboration & Consultation: Work closely with Product and Game Design teams to propose ideas and solutions for integrating ad formats (placements, formats, frequency) naturally and effectively to grow revenue without negatively impacting user retention.
Market Research & Intelligence: Continuously research the market, monitor new advertising trends in the mobile gaming industry, and track competitor activities to implement best practices.
Partner Relationship Management: Build and maintain strong, professional relationships with ad network and publisher partners.
Experience & Knowledge
II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES
2-3 years of experience in a similar role (e.g., Ads Monetization, User Acquisition, Performance Marketing, Digital Marketing, Product Marketing).
Solid knowledge of the mobile game market, especially the Free-to-Play (F2P) model and performance marketing techniques.
Hands-on experience with major Ad Network and Mediation platforms (e.g., Google AdMob, IronSource, AppLovin MAX, etc.).
An understanding of game economy and how advertising impacts user behavior is a strong plus.
Skills
Fluent in English (both written and verbal) for effective communication with international partners.
Excellent data analysis skills: Proficient in analyzing key metrics (Impressions, Fill Rate, eCPM, ARPDAU) and capable of translating data into actionable insights and recommendations.
Strong coordination skills, with the ability to sync tasks and information across multiple teams (Product, Marketing, Tech).
Abilities
Logical, data-driven mindset with a passion for working with numbers.
High attention to detail, especially when checking revenue, setting up waterfalls, and managing A/B tests.
Proactive, eager to learn, and consistently staying on top of new trends in digital advertising.
A team player dedicated to providing a high level of service to all stakeholders.
A genuine passion for the gaming industry, especially mobile games.
III. WHY YOULL LOVE WORKING HERE
Professional, creative working environment and talented teams, equal-opportunities & agile culture
Great facility to work. You will have a MacBook and extra high definition screens
Electrical standing desk for most comfortable seat
Annual leave 12 days / sick leave 2 days / remote work 12 days / anniversary leave 1 day
Paternity Leave policy offers more than 10 days of Paid leave, not including days-off.
Remaining Annual leave will be transferred to the next working year
Premium health insurance package for you and your relatives
Annual health check-up at premium clinic
Interesting workout activities: gym/fitness, yoga, kick-boxing, football after work
Annual bonus and project bonus
Reward program for engaged activities and volunteering
Annual company trip & quarter team bonding activities
Happy hours and awesome parties
Development opportunity: sponsorship for training courses
With regular discussions, you will have a lot of opportunities to learn from experts in their fields
International opportunity to expose and grow
At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
Additional allowance & gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6
Pantry booster with food & beverages, game station & entertainment: PS4,...
IV. FURTHER INFORMATION
Working hour: from Monday to Friday (8:30 -18:00)
Working location: Olympus Building, 40A Lam Son Street, Ward 2, Tan Binh District, Ho Chi Minh City (currently located in Tan Son Hoa Ward, HCMC).
