Account Director - Traffic Alliance

INTRODUCTION

Chicilon Media Group invites senior client leaders with proven brand growth track records and deep Digital Marketing expertise to join Traffic Alliance as Account Director.

This position is responsible for driving client acquisition across brand accounts and advertising agencies, selling integrated marketing solutions encompassing Influencer Marketing (KOL/KOC), paid digital advertising, community management, and Private Traffic/CRM solutions.

JOB DESCRIPTION

1. Business Development & Revenue Ownership: Prospect and acquire brand clients and agencies; build a robust deal pipeline; secure project and retainer contracts; achieve revenue and cash collection KPIs.
2. Solution Consulting & Pitching: Analyze client marketing goals; lead internal teams to construct tailored proposals; present pitches, negotiate commercial terms, and close deals.
3. Integrated Solution Sales: Consult on diverse solutions including Influencer Marketing (KOL/KOC), Content & Creative, Paid Digital, Community Management, and Private Traffic; bundle Chicilon's offline Elevator, NFC, and Retail Media assets to maximize deal value.
4. Key Account Management: Build high-level relationships with client decision-makers (CMOs, Brand Managers, Agency Leads); drive retention, cross-selling, and upselling to secure multi-year partnerships.
5. Project Governance & Cross-functional Alignment: Serve as the primary client lead; direct execution teams on scope, budget, timeline, and delivery quality; manage crises and guarantee client satisfaction.
6. Commercial Performance Management: Monitor contract compliance, top-line revenue, gross margin efficiency, and accounts receivable; maintain accurate CRM pipeline forecasts.
7. Team Leadership: Recruit, mentor, and manage Account/Sales personnel; upskill the team in consultative selling, account management, and proposal development.

CANDIDATE REQUIREMENTS

• Minimum 5 years of experience in Advertising, Digital Marketing, Integrated Marketing, or Media Sales; including at least 3 years in Key Account Management or Team Leadership roles.
• Deep market insights in Vietnam with a proven history of acquiring and managing key brand accounts or agency networks; able to independently manage the full sales cycle from lead generation to contracting and cash collection.
• Strong domain expertise in Influencer Marketing (KOL/KOC), paid digital ad frameworks, and Private Traffic strategies; ability to articulate ROI and solution value clearly to C-level executives.
• Outstanding negotiation, pitch presentation, and relationship-building skills with Brand Marketing Directors and Agency Executives.
• Adept at managing multi-department project teams, managing client expectations, and driving deliverables strictly on schedule.
• Sharp business and financial acumen: focused on revenue growth, project gross margins, debt collection, and long-term client retention rates.
• Professional fluency in Vietnamese; business-level negotiation capability in English; Chinese fluency is a plus.
• Prior experience as Account Director at reputable Digital Marketing Agencies, Influencer Marketing firms, or Integrated Marketing consultancies is highly preferred.

REMUNERATION AND CAREER DEVELOPMENT

• Competitive executive compensation package with strong commission/bonus structures.
• Full support from Chicilon's extensive media resources, cross-business synergies, and established enterprise accounts to enable rapid career and business expansion.

APPLICATION DOSSIER

Submit CV along with 2–3 Key Account Case Studies highlighting client industry, marketing challenge, your personal role in lead acquisition/pitching, solutions deployed, and commercial results achieved.