VP, Group Marketing

About the Role

As the Group scales internationally across a diverse portfolio of businesses, we are seeking a hands-on, strategic Group Marketing leader to build, elevate and drive the brand positioning of ICHX and its portfolio companies, including ADDX and GoAI.

Reporting to senior management, this role will develop and execute a unified Group branding strategy while supporting the distinct growth ambitions of each portfolio business. The ideal candidate combines strategic thinking with strong execution and has experience building brands in high-growth technology, financial services or innovation-driven environments.

Key Responsibilities

Group Brand Strategy & Positioning

• Develop and lead the overall brand strategy for ICHX and its portfolio companies, establishing clear, differentiated positioning for each brand aligned to the Group's vision and values.
• Build a cohesive Group brand architecture across multiple business entities and markets.
• Drive brand awareness, reputation and thought leadership among customers, investors, partners, regulators and industry stakeholders.
• Drive and lead sponsorships and agency management for the Group.

Corporate Communications & Thought Leadership

• Develop corporate narratives, messaging frameworks and executive positioning strategies.
• Enhance visibility through media engagement, industry events, speaking opportunities and strategic partnerships; oversee PR and reputation management across the Group.
• Ensure consistent, engaging brand experience and communications across all channels, markets and stakeholder touchpoints.

Portfolio Marketing Leadership

• Provide strategic marketing leadership to portfolio companies, including ADDX and GoAI, partnering with business leaders on initiatives that support growth, customer acquisition and market expansion.
• Identify and drive cross-brand synergies and value across the portfolio.
• GoAI: own go-to-market strategy, customer discovery/product-market fit, and proposition, pricing and commercialisation; shape brand narrative and messaging; oversee events and activations, performance marketing, SEO/SEM and AI-discovery channels (Google SGE, Perplexity, LLM citations), and digital content distribution.
• ADDX: partner with business and marketing teams to execute user acquisition initiatives - performance campaigns, SEM/SEO and localised content, across markets.

What You'll Bring

• Industry experience: 8+ years managing regional or global marketing for end consumers, with a track record of building and scaling brands in high-growth technology, fintech, AI, financial services, investment or digital platform businesses - ideally at a lean, mid-sized company with regional/global reach, comfortable owning outcomes with minimal internal support.
• Tech stack proficiency: hands-on experience with marketing automation, performance/paid media platforms and analytics tools, with the ability to execute campaigns directly.
• Agency management: demonstrated experience managing external agencies and vendors to deliver campaigns at speed with lean internal resources.
• Agile methodology: experience working within fast-paced, agile product development cycles and matrixed engineering environments.
• Growth frameworks: strong understanding of product-led growth, customer acquisition cost and lifetime value metrics.
• Analytical skill: highly data-driven, with the ability to build dashboards, track multi-market performance and turn insights into action.