UX/UI Lead

ABOUT THE PRODUCT:

Visit Vietnam is a national-level project designed to transform Vietnams tourism industry. At its core is the National Tourism Platform (NTP) a data-driven, blockchain-powered system that ensures trusted reviews, empowers businesses, and enhances traveler experiences.

This is a chance to design the end-to-end user experience of a nationwide platform that will be used by millions of tourists and thousands of businesses.

WHAT WILL YOU DO:

As a UX/UI Lead, you will define and drive the entire design vision for the Visit Vietnam platform. You will:

Lead the UX/UI design process from concept to final hand-off to engineering

Create intuitive user flows, wireframes, prototypes, and high-fidelity mockups for web platforms (public directory, B2B portal, dashboards)

Design proof-of-visit QR code experiences that are simple and seamless for customers

Build and maintain a comprehensive design system & style guide for visual consistency

Conduct user research, usability testing, and stakeholder interviews to validate designs

Collaborate closely with Business Analysts, Product Managers, and Engineers to ensure user-centered solutions

Champion a user-first mindset across the entire project team

WHAT WE&aposRE LOOKING FOR:

5+ years of experience in UX/UI design with a strong portfolio of complex web applications

At least 2 years in a lead design role

Proficiency in modern design tools (Figma, Sketch, Adobe XD)

Solid understanding of user-centered design, information architecture, interaction design

Experience building and managing design systems

Strong visual design skills with attention to detail, typography, and color

Experience in user research and usability testing

Nice to Have:

Experience designing data-heavy platforms or dashboards

Background in both B2C and B2B applications

Familiarity with HTML/CSS and frontend development principles

WHY JOIN SUN GROUP

Own the UX/UI design vision of a national strategic project

Shape experiences for millions of tourists and businesses

Work alongside leading experts in technology, product, and tourism

Competitive package and opportunities to build a lasting design impact

Join Sun Group to design a national platform that redefines how the world experiences Vietnam.