Trade Marketing Manager (Healthcare)

Key Responsibilities

1_Strategic Trade Planning

· Develop annual and quarterly Trade Marketing strategies aligned with brand and business growth objectives.

· Build tailored channel strategies for OTC, MT, and ETC to enhance brand presence, shopper experience, and commercial competitiveness.

· Optimize trade investment and budget allocation to maximize ROI and sustainable channel performance.

2_Program Development & Execution

· Design and execute national and regional trade initiatives to drive sell-in and sell-out, including promotions, trade deals, incentives, and in-store visibility programs.

· Lead end-to-end POSM planning: concept development, production, distribution and compliance monitoring.

· Ensure excellence in execution at point of sale through strong collaboration with Sales and on-ground teams.

3_Business & Channel Performance Management

· Monitor and evaluate trade programs using clear KPIs to assess effectiveness and propose continuous enhancements.

· Analyze channel performance, pricing, market dynamics and competitor activities to inform timely trade interventions.

· Safeguard channel balance by managing promotional mechanics, pricing architecture, and channel differentiation to avoid cannibalization.

4_Cross-Functional Leadership

· Partner with Sales, Brand Marketing, Finance and Supply Chain to align demand forecast, inventory planning, pricing strategy and activation calendar.

· Build and maintain strong business relationships with key accounts, distributors and strategic trade partners.

Expectations

1_Professional Background

· Bachelor's Degree in Business, Marketing, Economics or related fields.

· Minimum 5 years of Trade Marketing and Brand Marketing experience in FMCG, Consumer, Healthcare or Pharmaceutical industry.

· Proven success in managing multi-channel (omni-channel) trade environments such as OTC, MT, GT/ETC, and e-Commerce.

· Experience working with pharmacy or healthcare channels is an advantage.

2_Core Competencies

· Strong commercial acumen, analytical thinking and data interpretation skills.

· Demonstrated excellence in trade program design, execution and performance management.

· Strong project management, stakeholder management and communication capabilities.

· English proficiency (both spoken and written) is required.

· High level of proficiency in Microsoft Office (Excel, PowerPoint); familiarity with BI tools is a plus.

3_Personal Attributes

· Strategic, structured, and results-driven mindset.

· Strong collaboration skills with the ability to influence cross-functional teams.

· High sense of ownership, agility and resilience in a fast-paced growth environment.

Benefits

• Opportunity to join a high-growth, science-led organization shaping the future of probiotics.
• A collaborative and performance-oriented culture that values innovation, ownership and leadership.
• Competitive compensation and career development opportunities.
• Full salary insurance; 13th salary, business bonus

Location to work

Ho Chi Minh City: Wings Tower, 380 Tran Dung Dao, Cho Quan.

Time to work

From Monday to Friday (and Saturday in needed)

How to apply

Email: [Confidential Information]