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Strategic Campaign Lead - Marketing, Shopee

Shopee
5-7 Years
Ho Chi Minh, Vietnam
  • Posted 11 hours ago
  • Be among the first 10 applicants

Job Description

Job Description

  • Platform Topline & P&L Management
  • Own day-to-day platform topline performance, including campaign planning, monitoring, and course-correction to keep GMV/NMV trajectories on target.
  • Oversee P&L spending levers (vouchers, log subsidies) — proactively diagnosing efficiency gaps and reallocating budget based on ROI and impact analysis rather than static plans.
  • Apply strong critical thinking to distinguish signal from noise in performance data to protect topline health and P&L integrity simultaneously.
  • Consolidate and critically review post-campaign performance analysis, identifying root causes behind key trends, and provide actionable, financially-grounded recommendations for future campaigns.
  • Work cross-functionally with Business Development, Marketing, and Operations to ensure campaigns run smoothly and hit both topline and bottom-line targets.
  • Process & Feature Improvement
  • Champion continuous process improvement and workflow optimization within the team, particularly around campaign planning cadence and spend-tracking discipline.
  • Drive feature and tooling improvements that support better campaign execution and P&L visibility, partnering with product/tech teams where relevant.
  • Leadership
  • Lead, manage, and mentor a high-performing team in the conceptualization, execution, and optimization of platform campaigns.
  • Foster a culture of innovation, accountability, and rigorous problem-solving, ensuring team members are equipped to think critically about performance drivers, not just execute tasks.
  • Develop and communicate clear strategic direction to align efforts across cross-functional teams toward shared topline and P&L objectives.
  • Other tasks assigned by Managers.

Requirements

  • 5+ years of relevant working experience in Campaign Planning, Growth Marketing
  • Proven skills in critical thinking and systematic problem solving
  • Strong stakeholder management and influencing skills, with experience collaborating across cross-functional teams and managing senior stakeholders to align priorities and drive execution.
  • Proven people management experience, leading and developing a team to coach & drive performance
  • Hands-on experience managing budgets and resource allocation

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

Job ID: 151850143

Last Updated: 01-08-2026 07:31:17 PM
Homejobs in Ho Chi MinhStrategic Campaign Lead - Marketing, Shopee

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Strategic Campaign Lead - Marketing, Shopee

Shopee
Ho Chi Minh, Vietnam

Skills:

Critical Thinking, Resource Allocation, Growth Marketing, Campaign Planning, Systematic Problem Solving, Stakeholder Management

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