1. Platform Topline & P&L Management

Own day-to-day platform topline performance, including campaign planning, monitoring, and course-correction to keep GMV/NMV trajectories on target.
Oversee P&L spending levers (vouchers, log subsidies) - proactively diagnosing efficiency gaps and reallocating budget based on ROI and impact analysis rather than static plans.
Apply strong critical thinking to distinguish signal from noise in performance data to protect topline health and P&L integrity simultaneously.
Consolidate and critically review post-campaign performance analysis, identifying root causes behind key trends, and provide actionable, financially-grounded recommendations for future campaigns.
Work cross-functionally with Business Development, Marketing, and Operations to ensure campaigns run smoothly and hit both topline and bottom-line targets.

2. Process & Feature Improvement

Champion continuous process improvement and workflow optimization within the team, particularly around campaign planning cadence and spend-tracking discipline.
Drive feature and tooling improvements that support better campaign execution and P&L visibility, partnering with product/tech teams where relevant.

3. Leadership

Lead, manage, and mentor a high-performing team in the conceptualization, execution, and optimization of platform campaigns.
Foster a culture of innovation, accountability, and rigorous problem-solving, ensuring team members are equipped to think critically about performance drivers, not just execute tasks.
Develop and communicate clear strategic direction to align efforts across cross-functional teams toward shared topline and P&L objectives.
Other tasks assigned by Managers.

5+ years of relevant working experience in Campaign Planning, Growth Marketing
Proven skills in critical thinking and systematic problem solving
Strong stakeholder management and influencing skills, with experience collaborating across cross-functional teams and managing senior stakeholders to align priorities and drive execution.
Proven people management experience, leading and developing a team to coach & drive performance
Hands-on experience managing budgets and resource allocation

Strategic Campaign Lead - Marketing, Shopee