Social Performance Specialist

The Brain of Social Operations

Department: Performance Marketing

Reports to: Social Lead / Head of Channels

Direct Reports: Content Executors / Interns

At Shutta, we are building the Central Nervous System (CNS) - a unified operational ecosystem. We are not looking for a media buyer. We need a Social Performance Specialist to act as the strategic Brain of our social operations, bridging the gap between high-level strategy and technical execution:

• No Inertia: Every action is driven by data and hypotheses (Hypothesis-Driven Design - HDD).
• No Negligence: Mastering algorithms and technical precision while auditing the team's output.
• No Stagnation: Architecting efficient workflows to eliminate bottlenecks and drive scale.

• Deep Research: Lead analysis on User Personas, competitors, and market trends to define the client's competitive edge.
• Campaign DNA: Design conversion funnels, logic flowcharts, and implementation timelines.
• Hypothesis Management (HDD): Formulate clear If/Then research hypotheses before every launch.
• KPI Setting: Establish challenging yet realistic performance targets (CPA, ROAS, CR, VALUE).

• Platform Mastery: Direct management of Meta Ads Manager and other social platforms (TikTok, LinkedIn, etc.).
• Advanced Setup: Conduct audience research (Custom/LAL), exclusion mapping, and optimal campaign structuring.
• Multi-layer Optimization: Beyond budget, optimize the entire journey from ad creative to post-click experience.
• Compliance & Tracking: Own the tracking setup and ensure all ads strictly follow platform policies.

• Creative Direction: Translate strategy into high-impact Creative Briefs for Designers and Creators.
• Audit & Approval: Review and approve monthly Content Calendars. Ensure the Body (content) perfectly matches the Soul (performance strategy).
• Mentoring: Directly guide and upskill junior members/interns. You hold ultimate accountability for the team's quality of work.

• Strategic Reporting: Deliver monthly reports focused on Actionable Insights (The What's next).
• Pattern Recognition: Link scattered metrics to uncover the human truth behind the numbers.

• Experience: 2-3 years in Performance Marketing (Agency experience preferred).
• Technical: Deep understanding of Meta/TikTok algorithms and analytics (CPM, CTR, CR, AOV, LTV).
• Systemic Thinking: Proficient in using Flowcharts/Mindmaps to organize complex information.

• High Coachability: Ready to unlearn old habits and embrace the professional CNS framework.
• Proactive Curiosity: Identifying system errors and account issues before clients or managers even notice.
• Agile Mindset: Pivoting campaigns instantly based on real-time market signals.
• Collaborative Spirit: Leading by example to ensure team-wide progress and psychological safety.

• Performance: Consistently hitting target for clients.
• System Quality: 100% of campaigns backed by an HDD hypothesis and an Insight report.
• Team Management: Zero delays or technical errors from managed direct reports.

At Shutta, we don't offer an easy job. We offer a seat at the table where your data-driven logic and systemic thinking are the primary drivers of growth.