Overview
We are seeking a seasoned and well-rounded Senior Digital Marketing Strategist to manage and optimize full-funnel digital campaigns across multiple channels and international markets. This leadership role demands a blend of expert, hands-on paid execution (Google, Meta, etc.), organic growth strategy (SEO/CRO), and lifecycle marketing (CRM). You will own budget strategy, advanced performance reporting, and work closely with internal teams and clients to deliver measurable long-term business growth.
Key Responsibilities
1. Paid Media Strategy & Optimization
- Plan and execute always-on campaigns across major platforms: Google (Search, Display, YouTube, PMax), Meta (Facebook & Instagram), TikTok, and LinkedIn.
- Manage budgets, pacing, bid strategies, and audience targeting across multiple markets to strictly meet performance goals (ROAS, CPA, CAC).
- Continuously test creatives, audiences, and bidding strategies using a structured A/B testing framework to maximize results.
2. SEO & Organic Growth Strategy
- Lead the implementation of on-page, off-page, and technical SEO strategies to improve search rankings and organic visibility.
- Conduct in-depth keyword research, site audits, and provide content recommendations to enhance visibility and traffic.
3. Client & Stakeholder Management
- Act as the main performance point-of-contact for client accounts.
- Present campaign strategies, monthly performance insights, and optimisation plans.
- Ensure client expectations, KPIs, and deliverables are aligned and met.
- Collaborate closely with account managers, designers, and content teams.
4. Data Analysis, Tracking & Reporting
- Build and maintain setups (GTM, pixels, UTM parameters, conversion events).
- Analyze daily/weekly campaign performance, troubleshooting data discrepancies, and ensuring accurate attribution across all channels and markets.
- Prepare regular, clear reports and KPI dashboards with actionable insights and strategic recommendations for optimization and scaling opportunities.
5. CRM, Lifecycle Marketing & Pipeline Management
- Lead efforts in managing CRM workflows, segmentation, and automation to nurture leads effectively through the sales funnel.
- Build and optimize pipelines that directly support sales and lifecycle marketing objectives.
- Ensure data hygiene, reporting accuracy, and seamless integration of marketing data across CRM tools.
Requirements
- Minimum 5 years of dedicated, hands-on experience in performance marketing, paid acquisition, organic growth, and analytics, preferably within an agency or working with global brands.
- Comprehensive knowledge of digital marketing concepts, including performance marketing, search engine marketing (SEM), search engine optimisation (SEO), social media and content amplification, email marketing, conversion rate optimisation (CRO), shopping ads, online customer journey mapping, O2O marketing, digital OOH advertising, programmatic advertising, and marketing automation.
- Extensive, in-depth hands-on experience utilising a broad range of advertising platforms such as Google (Search, Display, Performance Max), Meta (Facebook, Instagram), LinkedIn, TikTok, Infuse, DV360, etc.
- A strong command of the English language, both written and spoken.
- Confident in managing client relationships, presenting insights, and handling performance reviews.
- Strong analytical skills with the ability to translate data into meaningful recommendations.
- Experience with GA4, Looker Studio, GTM, Ahrefs or similar is a must.
- For Lead-level: experience mentoring juniors or owning major client accounts.
Nice-to-Haves
- Regional experience.
- Experience with automation rules, scripts, or advanced conversion tracking setups.
- Familiarity with landing page optimisation, CRO, or building lead-gen funnels.
