Job Description:
We are seeking a Social Media Executive who is passionate about digital marketing. The role focuses on fanpage management, content creation, ad campaign execution, and supporting SMS/ZNS campaigns with third-party vendors. This is a great opportunity for a motivated individual to manage both social media and direct messaging channels at scale.
Social Media Management
- Develop and manage social marketing plan in MAFC social platforms (monthly, quarterly)
- Develop and manage content calendars across social channels (Facebook, Instagram, TikTok, Youtube , etc.).
- Monitor trends, engage with audiences, and grow followers organically.
- Coordinate with design and video teams to deliver platform-specific content.
Creative Content Development
- Collaborate with internal stakeholders to brainstorm and produce content for brand campaigns, promotions, and product launches.
- Write compelling copy for digital assets including banners, ads, emails, push notifications, and landing pages.
- Ensure content aligns with brand tone, visual guidelines, and marketing goals.
Project Management
- Lead or support execution of digital marketing projects such as product campaigns, seasonal promotions, or internal launches.
- Liaise with cross-functional teams to ensure timelines and deliverables are met.
- Track and report project progress, flag risks, and manage feedback loops.
Direct Message Campaign Management
- Plan, write, schedule, and analyze SMS & ZNS messaging campaigns.
- Coordinate with relevant vendors and internal teams to ensure timely delivery and compliance with campaign objectives.
- Track performance metrics and propose optimization strategies for future campaigns.
- Support ad hoc tasks or initiatives as assigned by the Head of Marketing.
Job Requirement:
- Bachelors degree in Marketing, Communications, or related field.
- 4-5 years of experience in social media marketing
- Understanding of paid ads (Meta Ads, TikTok Ads) and reporting.
- Good communication skills (both written and verbal).
- Organized, proactive, and willing to take ownership.
