I. Roles Summary / Purpose:
Responsible for leading trade marketing initiatives to drive sales-out performance across retail channels. Manage promoter operations, execute in-store activations, optimize retail visibility, and work closely with Sales and Marketing teams to maximize business growth.
II. Responsibilities:
1. Sales Out Team Management
- Recruit, train, and manage the Promotor team to ensure excellent execution at retail stores.
- Develop performance KPIs, incentive schemes, and attendance management for the Promotor team.
- Conduct regular coaching, field visits, performance evaluations, and corrective action plans.
- Manage manpower allocation across stores, roadshows, exhibitions, and consumer events.
2. Sales Out Development
- Develop sales-out strategies to maximize retail performance across GT, MT, Pharmacy, and Baby Store channels.
- Identify priority stores and allocate trade marketing resources effectively.
- Collaborate closely with the Sales team to improve sell-out performance and achieve monthly sales targets.
- Propose initiatives to improve customer conversion, basket size, and repeat purchases.
3. Trade Marketing Execution
- Plan and execute in-store promotions, trade activations, consumer promotions, sampling, and merchandising programs.
- Manage POSM production, inventory, and deployment across retail channels.
- Ensure consistent brand visibility and merchandising standards at all points of sale.
- Coordinate with retailers to secure promotional opportunities, secondary displays, and additional merchandising space.
- Support new product launches through effective trade marketing execution.
4. Performance Analysis & Reporting
- Monitor sales-out performance by store, channel, promoter, and campaign.
- Analyze the effectiveness and ROI of trade marketing activities.
- Prepare monthly business reports and recommend improvement plans.
- Identify opportunities to expand successful trade marketing programs.
5. Retail Relationship Management and others
- Build and maintain strong relationships with retailers, store managers, and key business partners.
- Resolve operational issues promptly to ensure smooth execution at stores.
- Identify opportunities to improve shelf visibility, display quality, and promotional placements.
- Perform other related duties as assigned by the Line Manager.
III. Job Requirement
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in Trade Marketing, preferably in FMCG, Mom & Baby, Beauty, Personal Care, or Retail industries.
- At least 2 years of experience managing Promotor or Field Force teams.
- Strong understanding of Trade Marketing, Sales Out management, merchandising, and retail execution.
- Strong analytical skills with the ability to interpret sales data and recommend business improvements.
- Excellent planning, communication, project management, and stakeholder management skills.
- Proficient in Microsoft Excel, PowerPoint, and sales reporting tools.
- Willing to travel frequently for market visits and business trips.
